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The purpose of this study is to increase the understanding of how venture capitalists can use their network in order to reduce information asymmetries between themselves and the venture management team. A qualitative approach with semi-structured interviews, consisting of open questions, have been used to receive gradate information in order to reach our explorative purpose. Our theoretical framew

Thesis Purpose: This study aims to test whether electronic word-of-mouth in the form of comments on twitter are representative of overall word-of-mouth. The relationship between marketing, twitter comments, sales is tested and compared to word-of-mouth theory and previous studies. Methodology: A combination of cross-sectional research and case study research methodologies were used to understand T

The most noticeable common weakness found in Thai SMEs' operations are; (1.) weak costing system and, (2.) unhealthy management system. Fierce competition drives Thai SMEs to strike for continuous improvement. In the war of pricing, market price automatically sets ceiling price for businesses, supply surplus leads customers to choose the most quality product (expected quality at less money spe

This study applies brand equity theory to a higher education marketing context. The study uses the theoretical model developed by Kevin L. Keller on building customer-based brand equity and explores its application to this context. A case study research design was used to explore how four different Universities conducted international marketing activities relevant to the theoretical model. The res

The purpose of this thesis is to identify the whole positioning process by means of existing positioning theories as well as interviews with marketing practitioners and consumers. Furthermore, the authors wish to provide the reader with an overview of the complete positioning process as well as how it is used in practice today in order to better understand how well suited positioning theories are

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

The study was conducted through an abductive approach and a qualitative research strategy using a hermeneutic epistemological stance. The data was collected using interviews and respondents selected with a purposive sample technique. With interviews as a data collection technique, we have gathered data from five respondents representing larger listed companies, auditors from the four largest audit

Purpose: During the last years Real Options have been established in many areas of the day-to-day business. Recent literature also tries to address Supply Chain problems with option theory, since an efficient Supply Chain increasingly gains in importance as a significant competitive advantage. This thesis tries to answer the question, if Real Options can mitigate the costs induced by the Bullwhip

In 1997 the Ugandan government introduced a reform program with the ambition to implement universal primary education. The abolition of tuition fees would ideally guarantee access to the public service delivery system as far as primary education is concerned and help to integrate underprivileged groups with the rest of the diverse society. The launch of universal primary education in Uganda implie

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The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department.

The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial re

Title: Bridging the Gap - The Role of Trainee Programs in School to Work Transition Seminar date: May 31th 2011 Course BUSM18 – Master Thesis, Managing People Knowledge and Change Authors: Malin Bränd, Sanna Häger & Jennifer Lönn Supervisor: Sverre Spoelstra, School of Economics and Management, Department of Business Administration, Lund University, Sweden Key words: Trainee, Trainee programs,

The motivations for this study stems from Hjordnära’s interest to both, build greater brand awareness in Stockholm, and increase its ability to take market share in the organic dairy segment. Hjordnära is a small organic dairy producer owned by Skånemejerier, Sweden’s third largest producer of dairy products. A decision was made for Hjordnära to enter the Stockholm market in February 2011, after s