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Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

What to expect – A qualitative study of roles in Retail Marketing

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being a

Alzheimer´s and other neurodegenerative cognitive disorders. : A strategy to find cause and cure

The aim of this treatise is to sketch out a strategy how to find a cause and cure for cognitive brain disorders and then primarily Alzheimer’s disease (AD) based on recent and little explored research progress. Step one is to find the cause. Recent evolution has supplied the human brain with new astrocytes which regarding their remarkable properties can be expected to harbor the cause of AD and se

Utveckling av ett två-axligt bildsensorstabiliseringssystem

Even the simplest cameras today house a plethora of impressive mechatronic systems. One of the key systems that determines the camera performance is the image stabilization, as involuntary hand movements during exposure can produce unsharp images. One way to compensate is by an internal image sensor stabilization system. This thesis describes the design and implementation of a 2 degrees of freedo

“When to buy, What to buy and How much to buy” : En fallstudie om hur klädjätten NA-KD använder sig av rabattkoder som marknadsföring på Instagram och vad detta innebär för samtidens konsumtionsbeteenden

In the following case study, we have investigated how the fast fashion brand NA-KD uses discount codes as a marketing tool on Instagram with the help of influencers and what this in turn means for our consumption of fashion and clothing. In order to answer our research questions and gain a better understanding of this type of marketing, a qualitative content analysis was applied to two different v

Nordiskt ljus och mörker i musiken

I kursen behandlas den nordiska konstmusikens historia från 1600-talet och framåt, framstående tonsättare och kulturinstitutioner samt kopplingen mellan musik, samhällsutveckling och estetik. Ansvariga lärare: Staffan Storm och Lennart Stenkvist

Designing for Existential Sustainability : The Intersection of Social Sustainability and Universal Design, explored through Social Staircases

In this article we discuss the notions of social sustainability and universal design by reflecting on a particular type of architectural element in common space, namely the “social staircases” that serve as multifunctional spaces beyond mere transportation, aiming at social interaction. Through empirical examples, including a detailed analysis of a newly built housing project in Sweden, renowned fIn this article we discuss the notions of social sustainability and universal design by reflecting on a particular type of architectural element in common space, namely the “social staircases” that serve as multifunctional spaces beyond mere transportation, aiming at social interaction. Through empirical examples, including a detailed analysis of a newly built housing project in Sweden, renowned f

Hope in Dark Times : Theological Accounts of Hope as Critical Resources for Coping with Political Defeatism

This article is a revised version of a keynote given at the 18th Nordic Conference on Systematic Theology: Hope in Dark Times, held in Stavanger on 10–13 January 2019. The aim of the article is to ponder how Jewish and Christian discourses on hope can contribute in a critical way to contemporary political and philosophical discussions of hope. Taking its cue from the biblical idea of messianic red

Metabolites of Avena sativa with Blood Cholesterol Lowering Properties

Cardiovascular diseases are among the most important causes of death in thedeveloped countries. These diseases are partly caused by too high cholesterolconcentrations in the blood. Avena sativa, oat, is the most common spieces of the genus Avena, and produced in huge amounts worldwide. Oats have been shown to have cholesterol-lowering properties since the 1960s. This property was originally attrib