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In principal our empirical findings confirm the applicability of the Uppsala Model on SMEs. However we believe the Uppsala Model to be very general. This is the reason why it fails to explain some complexities in the real world. Simultaneously the model’s general approach is also its biggest strength. Since it focuses on explaining the fundamental elements of internationalizing firms it is possibl

Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti

Our purpose is to increase the understanding of how and why charitable foundations communicate and what challenges they face in their communication efforts. We aim to develop two communication models that takes into account the special circumstances that surrounds communication of charitable foundations. Our ambition is that the models will contribute to both the managerial and the academic unders

The purpose with this study is to enhance our knowledge about virtual co-creation by investigating in the underlying role of the co-creating consumer and how companies manage co-creation as well as studying how power is distributed within this consumer- company relationship. The research undertakes a qualitative research strategy with an abductive methodological approach. Netnography is the chosen

The purpose of this thesis is to study possible correlation between companies’ risk-taking and the board composition factors gender diversity and employee representation. The study is examining the following two issues; How does gender diversity and employee representation on board of directors influence companies’ risk-taking? We do not find any clear evidence that gender diversity and employee r

The purpose of this thesis is to study possible correlation between companies’ risk-taking and the board composition factors gender diversity and employee representation. The study is examining the following two issues; How does gender diversity and employee representation on board of directors influence companies’ risk-taking? We do not find any clear evidence that gender diversity and employee r

In this paper we examine the volatility dynamics of cross-listed stocks. Specifically, we study deviations in volatility between a sample of Swedish stocks listed on the OMX Stockholm 30 Index (OMXS30) with Stockholmsbörsen (SSB, the Stockholm stock exchange) as their home market, and their corresponding DRs listed on Frankfurter Wertpapierbörse (FWB, the Frankfurt Stock Exchange). The main questi

Title: Black Jack: A New Perspective on Protean Career within Management Consulting Seminar Date: June 1, 2011 Course: BUSM18 Degree Project in Managing People, Knowledge and Change- Master Level Authors: Victoria Jezierski, Teigan Margetts & Susan Sjölund Advisor EHL: Stephan Schaefer & Katie Sullivan Advisor VCT: Sverre Spoelstra Keywords: Career, protean career, traditional career, mana

The aim of this study is to increase the knowledge in practice of value co‐creation by providing information on how co-creation is manifested in C-­‐G lookbook. This thesis employs a qualitative strategy with an inductive approach, and data were collected through virtual observation. Theoretical framework is divided into three different parts, in which various theories within s

The purpose of this study is to describe and compare the corporate governance strategies of Swedish private and governmental VC firms. This study uses a qualitative abductive method and conducts five case studies. The authors formulizes a framework based upon Beuselinck et al. (2007). The empirical data comes from five interviews conducted with investment managers from two private and three govern

Purpose: The purpose of this thesis is to describe and analyse the influence of management control systems in innovation and development activities. Methodology: A qualitative inductive approach is used and the thesis is conducted as a multiple descriptive case study, with interviews as the primary data source. Theoretical perspectives: The study uses previous research and studies on the area of m

This paper consists of an analysis of two film adaptations, the documentary Lasermannen- dokumentären (Tamas/Dixelius,Sweden,2005) and the TV- series Lasermannen (Maricimain,Sweden,2005) based on the documentary novel Lasermannen - En berättelse om Sverige by Gellert Tamas. Its purpose is to find out in which ways the written text is translated into film and how these translations effect the repre

The cash flow volatility could be either value destroying or value creating. It is also meaningful to classify the firms by growth options when analysis the firm value. These results develop the prior study to a more specification condition. Managers should focus on real cash flow management and the effects of firm¡¯s earning management should also be measured by cash flow rather than accruals.

IThis study aims at proving the impact of firm-specific financial determinants on the likelihood of cross-border M&A and their impact on the relative size of transactions, both against the background of changing market conditions. In conclusion, we find our first hypothesis, that the strength of single firm-specific financial factors increases the likelihood of firm’s to undertake cross-border

We identified that investors in Sweden are affected by inflation illusion. Investors also incorrectly accounting for debt capital gain error for the levered companies. We can also conclude that the Fed model proved to be a weak tool for forecasting future real returns and its modification only partially increase its quality. Finally we identified that earnings yield standalone is a much better mea

In principal our empirical findings confirm the applicability of the Uppsala Model on SMEs. However we believe the Uppsala Model to be very general. This is the reason why it fails to explain some complexities in the real world. Simultaneously the model’s general approach is also its biggest strength. Since it focuses on explaining the fundamental elements of internationalizing firms it is possibl

The purpose of this research is to investigate the value premium associated with extent of hedging in the U.S. airline industry during the period 2006 to 2010 and to study the results of hedging on accounting performance as a proxy for firm value. The multivariate approach has been taken to measure the firm value using Tobin's q and accounting performance variables. The results show that hedgi

The thesis strives to use previous research as a basis to perform an up-to-date and relevant study about the CEF puzzle on the Stockholm stock exchange. Annual data for the whole population of Swedish CEFs will be studied over the time period 2006-2010. A multiple regression analysis will be executed in order to determine the impact of a number of explanatory variables on the CEF discounts. The re

The purpose of this thesis is to investigate to what extent Eurozone banks are exposed to interest rates risk caused by adverse changes in short-term and long-term interest rates. Moreover, we aim towards determining what characteristics of Eurozone banks that affect their interest rate exposure. A quantitative approach using multiple regression analysis and panel data has been used, with a sample

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut