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The emergent Social Media presents risks and opportunities for the brand that academic research still needs to reach further understanding (MSI, 2010). From both theoretical and managerial points of view, research is needed in regards to consumer created negative brand meanings in social media settings. Further, consumers have now the ability to share negative brand product evaluations at a massiv

Purpose: The aim of this study is to unravel consumer motives for enrolling in multiple programs and explore the consumer experience of multiple memberships in the highly competitive loyalty program market. Methodology: We have conducted a qualitative research with a hermeneutic approach. A sample group of nine women in the ages 47-62 were selected based on a snowball sample. Through detailed acco

Thesis purpose: The purpose of this thesis is to explore the phenomenon of collaborative consumption through creating an understanding of why consumers engage in these consumption activities, and, if possible, relate their intentions to a shared collaborative lifestyle. Methodology: A qualitative case study design has been applied and combined with netnographic observations and a focus group inter

The analysis shows that underpricing exists on the European market during 1999-2010 and that PE backed firms usually experience a lower underpricing than non-PE backed companies. Maturity, earnings management and company size are variables explaining underpricing for PE firms. For non-PE backed IPOs, earnings management is the only statistically significant variable explaining the underpricing. In

This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki

Using a self-observation method in an autoethnography style, this paper is a study on entrepreneurial teams based on personal experience. It relates my personal learning outcomes from the master’s program in entrepreneurship at Lund University to the main theories from the field of team entrepreneurship.

The thesis is based on a qualitative multiple case study with an abductive approach. It examines the relationship between brand placement and gender roles in films between the 1980s and 2010s, with the main purpose to contribute to the gender and marketing literature on how the portrayal of male and female characters in films has developed, changed and been translated through brand placement withi

This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho

Problem The procurement of a complete factory, including the design, manufacturing and installation, is a common way for automotive producers when acquiring new production equipment for new models. Due to the long lead times of a procurement process, the process has to commence well before the finalisation of the design of the car to be built. This makes the formulation of requirements very comple

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Purpose: The purpose of this thesis is to find intermodal transportation solutions for COMPANY X’s production in Turkey to different destinations in Europe. Methodology: The analysis is mainly based on quantitative studies. An inductive approach has been used to connect theoretical perspectives and the empirical material. Theory: General theories within transports and environmental effects are ill

The purpose of this thesis is to gain deeper understanding of Smartphones as a marketing communication channel and to identify the key success factors. The aim is to be able to develop our own framework for successful mobile marketing, which pitfalls to avoid and which factors to emphasize, by reviewing previous studies and further develop these by applying them to a case study, which will enable

Problem discussion: The Connected Home is today within reach and possible for the consumer to obtain. All components are available. On the other hand there is only a fragment of the Swedish consumers that as of today have embraced it. The broad public has so far reacted to the offers with a mix of incomprehension and disinterest. Conducted surveys point out a number of problems ranging from proble

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In this research we set out to explore brand building processes in professional service firms. There has been considerable conceptualization of service branding and corporate branding as emerging phenomena; yet, analysis of how these processes are strategically conceptualized is from our perspective lacking. Qualitative study following an abductive approach using Symbolic Interaction as a research

OMX spreads decline from 2001-2006. The average volume and average number of trades / trading frequency increases over this period, whereas the average trade size decreases consistent with greater retail investor activity. Macroeconomic factors such as interest rates, inflation rate and GDP rate do not seem to affect changes in the spreads.

our study purpose is about how to develop a model from Balanced Scorecard to Strategy Map, we chosen Ericsson as our case study. we start with the research of the Ericsson's BSC, then find the problems which existing in BSC. Ana then built the Strategy map from these problems, use the advantages of the Strategy Map to complement BSC.

Purpose: We are trying to focus on the modes and processes of accounting standard setting in China in this thesis. By comparative studies with Japanese and French accounting systems, suggestions will be provided to improve Chinese accounting standard setting process. Methodology: The methodologies we used in this thesis are mainly abduction and case studies. The primary data are coming from the of