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The purpose of current paper is to identify the differences (if any) between Swedish and Turkish consumers in terms of product design perception and to identify the differences to product design in relating the four dimensions / characteristics: 1.Aesthetical attractiveness, 2.Functionality, 3.Value and 4.Quality.The findings of the study indicate the existence of a universal perception of design.

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in th

Denna uppsats har en kvalitativ ansats. Analysen av den empiriska informationen har verkställts med en utarbetad analytisk referensram. Genom att studera och redogöra hur SOS anpassar sin verksamhetsutveckling till de förändringar och utmaningar som uppkommer i deras omvärld, är syftet med denna uppsats att rekonstruera den strategiska beslutsprocessen i SOS för att förstå hur en strategi kan form

Purpose: We wish to gain a deep knowledge about product development processes in relation to the aspect of time in companies in highly technological and rapidly changing markets. The purpose is to establish how organizations better can employ time as a resource to make the product development process more efficient. Conclusions: Information we gathered from theory and primary data show that inform

Objective To study if the Swedish venture capitalists consider business plans in their screening process, and in such case, what aspects they evaluate in order to develop a targeted template for Swedish entrepreneurs. A secondary objective is to describe what other factors Swedish venture capitalists evaluate as a part of their assessment. Methodology The method, which has been used in order to te

Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the

Purpose: To find out in what ways signs of healthier varieties in store, affect and possible change, customer behaviour. Methodology: The study has a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and qualitative methods have been adopted in order to see changes in customer behaviour as well as expla

Previous research has found an increased transmission of stock movements in Europe, partly caused by the establishment of institutions as the EU and the EMU. The purpose of this paper is to find the possible impact from the EU and the EMU concerning the evolution of international transmission of stock market movements, on four Scandinavian markets, Denmark, Finland, Norway and Sweden. The research

This thesis is about university spin-offs and the competition in high technology industries. In the light of efforts to increase the competitiveness of the European Union, an effective transfer of cutting edge technology from universities to the industry plays an important role. University spin-offs, start-ups founded to exploit academic inventions, are likely to face considerable market entry bar

Uppsatsens syfte är att försöka förstå, utifrån existerande teorier och med hjälp av insamlad empiri, vilka parametrar i ett kundperspektiv som är av betydelse vid utvecklingen av en prissättningsförmåga bland business-to-business-företag. Vi har använt oss av en kvalitativ metod vars ansats är av abduktiv karaktär. Den empiriska datan har samlats in genom semi-strukturerade intervjuer vilka har g

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based o

Studien är gjord för att öppna upp för användarmedverkan i designprocessen inom spelutveckling i försök att minska det antal avbrutna projekt som föreligger idag. Spelutveckling involverar för närvarande användaren sparsamt i utvecklings- processen. För att öka graden av involvering valde vi att kombinera participativ design och personas till en processbaserad arbetsmodell att undersöka. Vi beslut

Två företag, konkurrenter på en duopolmarknad, undersöks under ett antal förenklande antagande för att finna jämviktsbeteende. Företagen antas förutom pris ha möjlighet att konkurrera genom att erbjuda produkter differentierade i två horisontella dimensioner. En tolkning är att företagen konkurrerar genom pris och lokalisering i en tvådimensionell stad. Av intresse är främst optimal grad av differ

Uppsatsen undersökte en alternativ metod att kreditbetygsätta företagsobligationer. Metoden är baserad på en modell ursprungligen skapad av Merton (1974) och har modifierats av Byström (2003). Undersökningen utformades som en jämförelsestudie mellan kreditbetyg från kreditvärderingsföretaget Moody’s och mått på konkursavstånd beräknade ur Byströms modell. Modellen gör antagandet om effektiva kapit

According to several surveys, womens´ mental illness is increasing. Today the mental illness is the reason why a third of women are sick listed. Furthermore, these surveys also show an increase in the use of pharmaceuticals. For an example, has the use of antidepressant drugs multiplied by six times for the last 20 years. The aim of this paper is to examine experiences of womens´ mental illness a

Adolescence is more and more characterized by messages containing allusions and attitudes through social agents (family, friends, school and media). Therefore the purpose of this study was to investigate what significance the social agents and their messages, concerning sexuality, have in relation to young people's thoughts, questions and socialisation. The study is made from the young people

The word crisis is often used in everyday language, but according to political theory it actually refers to a crisis situation within a country where national interests suddenly are at stake demanding that important and complex decisions must be made within certain time constraints. These decisions can in turn lead up to most fatal consequences. USA, being one of the world's superpowers is mos

The purpose of this report is to study the risk of dust explosions at the candy manufacturing plant Leaf Sverige in Gävle, Sweden. The risk analysis was conducted with a preliminary hazard analysis, PHA and event trees. The analysis focuses only on the risk posed to employees and material damages at the plant. No third person injuries have been considered. Another purpose of this report is to stud

Detta arbete avser att ge en fördjupning i gränsdragningsproblematiken mellan art. 14.1 a och art. 14.2 b i) i förordning 1408/71 om samordningen av medlemsstaternas socialförsäkringssystem. Arbetets övergripande frågeställning är var gränsen går mellan att som arbetstagare vara utsänd enligt art. 14.1 a och därmed omfattas av utsändningslandets socialförsäkringsystem, eller att normalt arbeta i t

The purpose of this essay is to find out how director David Lynchs films can be described as a part of the postmodern film theory. Is David Lynch a director who is style-forming for postmodern film, or has he in fact adapted his film-making to the style as it has progressed? Relying on the works of Fredric Jameson and Linda Hutcheon, I first give a brief summary of the postmodern esthetics. Then u