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Med hjälp av en utförd diskursanalys av de två första avsnitten i första säsongen av tv-serierna Sex and the city och Entourage besvarades frågeställningarna. Uppsatsen syftar till att studera konsumtionsdiskursen i konsumtionssamhället och hur olika budskap som konsumtion, lycka, makt och framgång förmedlas till seriernas tittare. Den syftar även till att undersöka vilka likheter och skillnader d

New product development is a complex process for bringing new products to the market. While manufacturing is a very repetitive process, the new product development has to be more flexible as the same product is never developed again. Therefore the theory behind lean manufacturing is not applicable in new product development. The purpose of this study is to propose improvements to Oriflame’s new pr

Overcrowded units, excessive waiting lists and overstrained personell. Add an aging population and you have some of the challenges facing the Swedish health care system. Change is needed at multiple levels and it needs the involvement of a wide variety of actors. Some researchers suggest that many of the current change efforts fails to honor the complexity of health care organizations. In our the

Dagens universitet står inför en allt högre konkurrens om studenter både nationellt och inter-nationellt. Behovet av varumärkning av högre utbildning har således blivit allt större. Univer-siteten måste därför arbeta med att särskilja sig från mängden för att kunna locka studenter och medarbetare till sig. Inom den traditionella varumärkesforskningen har fokus förflyttats från ett produktorientera

This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho

The thesis aims to answer a number of questions, for example how are products with restrictions marketed? The thesis is focusing on tobacco. Some of the topics presented in the thesis are marketing communication, tobacco marketing history, ethic and legal restrictions, and a definition on the term controversial.

Syfte: Syftet med studien är ett öka förståelsen för hur den kvinnliga konsumentens relation till varumärken på den svenska modemarknaden ser ut, och hur man som märkesinnehavare kan agera för att stärka denna relation. Metod: En studie med en kvalitativ ansats och abduktiv metod. För att bearbeta och analysera empirin som utgörs av fokusgrupper, har metoden grundad teori använts. Teoretiska persp

This thesis adds a new perspective to the issue of firm valuation by introducing the discussion of how to assess the marginal value of ownership. Which are the determinants of the marginal value of subsidiary ownership? How can a company that wants to assess the marginal value of its subsidiary holding perform the valuation? How does the value of flexibility to act on different outcomes of an unce

Title: Stocks vs. their underlying commodity – a comparison analysis Seminar date: 2011-01-14 Course: FEKP01; Master thesis, 15 ECTS Authors: Daniel Varaona, Jonas Åström Supervisor: Susanne Arvidsson Key words: Commodities, stocks, return, volatility, correlation, diversification, vertical integration. Aim: Our aim is to investigate to what extent diversification and vertical integration affect r

I ett meddelande från IAF år 2004 informerades det att arbetstagare med upprepade tidsbegränsade anställningar, som blir uthyrda av bemanningsföretag inte ska betraktas som arbetslösa vid uppehåll mellan uthyrningarna. Detta då de anses stå till bemanningsföretagets förfogande. IAF informerade vidare att det är omöjligt att ha en deltidsanställning på ett bemanningsföretag och samtidigt få fyllnad

Denna magisteruppsats bygger på en översättning av en text från hjälporganisationen ActionAid. Texten behandlar kvinnliga jordbrukares situation och hur denna kan förbättras. Uppsatsen består av en inledande textanalys där några av textens utmärkande drag tas upp. Därefter följer en genomgång av förutsättningarna för översättningen och valen av översättningsstrategier. Sist kommer en översättnings

Author: Anette Olsson Title: Have a drink – be a sport? Study of a reader debate concerning the drinking habits of parents on Aftonbladet.se. Supervisor: Håkan Jönson The aim of this study is to through a readers debate, sparked by an article in the media, look at as to whether the drinking habits of a parent could be considered as being problematic or not. I chose to view the debate from a social

Syfte:Genom analysen av våra fallstudier, bidra till en ökad förståelse av fenomenet Social Entreprenörskap. Metod: Studien omfattar en kvalitativ forskningsmetod med en abduktivt ansats och är en multiple fallstudie på två multinationella företag; Tetra Pak och Danone Group. Teoretiska perspektiv: Under studien har vi använt oss av teorier om Socialt entreprenörskap, andra begrepp och teorier som

Purpose The master thesis highlights improvements potentials that exist in the Psychiatric ER in Stockholm County and the resource-saving measures that can be realized in the medical logistics through by producing a simulation model of the system. Methodology In order to fulfill the purpose of the master thesis qualitative methods such as interviews has been used successfully. To make the simulati

The objective of this paper is to examine the possibility of predicting the recovery of a distressed firm into a turnaround based on its current financial situation and a set of variables that are considered of having a significant impact on the turnaround probability. To assess this problem 150 firms are used that were distressed at some point during the period 1991 to 2001. These firms were all

The purpose of this thesis is to empirically study companies internal and external reporting of intellectual capital to answer the following three questions: i) How much and what kind of IC information is reported to the top-management inside a company and ii) How much and what kind of IC information is presented to the stakeholders in the annual report. iii) Is there a correlation or is there dis

Purpose: The purpose of this study is to increase the understanding for if, and how, different views on efficiency and effectiveness characterized the organisation of the eye clinic in the SUS hospital merger. What presumptions operative efficiencies affected hospital management’s merger decision? What were the expected benefits and what kind of organisational structure would help to achieve these

Purpose: To gain a deeper understanding of consultancy by 1) emphasising the role of the client and 2) highlighting the paradoxical and dynamic nature of the client, as a discursive construction process made by consultants. Design/methodology/approach: The research is based on a performative approach to language and in depth interviews with 16 consultants serve as an empirical illustration of cons

Using qualitative interviews with twenty recent graduates, this study explores how participants understand and experience career in the aftermath of the crisis. Overall, this study suggests that several dominant theories and practical storylines surrounding notions of career and career development present a static view that fails to take important contexts into account. We aim to provide a deeper