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The most valuable areas for preservation of biodiversity in southern Sweden – woodliving beetles as guides to hot-spots

In Sweden a new red list was issued 2000, but there is no published list of the most important areas for biodiversity preservation. I use woodliving and red-listed beetles as indicators of “hot-spots” for biodiversity preservation, since these insects constitute a large proportion of the red-listed forest living species in Sweden. Based on museum and many large private collections of beetles from

Measuring Word of Mouth in Real-Time: A Study of “Tweets” and Their Dynamic Relation to Movie Sales and Marketing Efforts.

Thesis Purpose: This study aims to test whether electronic word-of-mouth in the form of comments on twitter are representative of overall word-of-mouth. The relationship between marketing, twitter comments, sales is tested and compared to word-of-mouth theory and previous studies. Methodology: A combination of cross-sectional research and case study research methodologies were used to understand T

Case studies on “Enhancement to current operations of SMEs in Thailand; use of target costing and supply chain management applied from Ikea”

The most noticeable common weakness found in Thai SMEs' operations are; (1.) weak costing system and, (2.) unhealthy management system. Fierce competition drives Thai SMEs to strike for continuous improvement. In the war of pricing, market price automatically sets ceiling price for businesses, supply surplus leads customers to choose the most quality product (expected quality at less money spe

Building Customer-Based Brand Equity in Higher Education: Applying Brand Equity Theory to an International Higher Education Marketing Context

This study applies brand equity theory to a higher education marketing context. The study uses the theoretical model developed by Kevin L. Keller on building customer-based brand equity and explores its application to this context. A case study research design was used to explore how four different Universities conducted international marketing activities relevant to the theoretical model. The res

Just like a boomerang, it’s Ghana come back to you - Dumpning av elektroniskt avfall i Ghana och hur det kan placeras in i ett risksamhälle

Globaliseringen och den teknologiska utvecklingen som nya möjligheter innebär en teknologi som producerar elektroniskt avfall. Industriländerna producerar, konsumerar och tar del av förtjänsterna för att sedan olagligt transportera avfallet till utvecklingsländer. I samband med dumpning av elektroniskt avfall uppkommer risker vilka vi ämnar att undersöka. För att förstå konsekvenserna av dumpninge