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The purpose of this thesis is to investigate the interplay between internal and external values, mainly by exploring the relationship between core values and brand values in a case study.This paper is based on a qualitative approach using various semi-structured interviews.The theoretical perspective aim to develop existing brand building process literature and provide enhanced understanding of th

The purpose of this study was to examine the school counselors’ role in school, how they perceive their role and how much discretion they have. Who are the school staffs that can affect the counselors work? This is a qualitative study where we interviewed ten low-and high school counselors. The results showed that school counselors continuously have dialogues with students, parents, staff members,

This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. Our main objectives were to first uncover how an automotive advertisement is now using these stereotypes to

ABSTRACT The threat of globalization to public spending as well as a fiscal debate of the disciplining hypothesis and compensation hypothesis on large sample of countries, have been widely analyzed in the public finance literature. Yet the welfare states in Nordic countries with largest share of public expenditures have never been singled out for similar studies. This study employs a much more det

Detailed abundance analysis of 41 F and G type dwarf stars located in the solar neighborhood are presented. The stellar sample was selected to have kinematics intermediate between the Galactic thin and thick discs. The stars have been observed with the NOT telescope at La Palma, Spain in March 2006 and the ESO 2.2 m telescope at La Silla, Chile between October 1, 2004 and March 31, 2005. Abundance

Species individualistic responses to warming and increased UV-B radiation are moderated by the responses of neighbors within communities, and trophic interactions within ecosystems. All of these responses lead to changes in ecosystem structure. Experimental manipulation of environmental factors expected to change at high latitudes showed that summer warming of tundra vegetation has generally led t

The interruption in deposition during the K/T transition in the Parnassus-Ghiona Zone caused the formation of hardgrounds and intraformational conglomerates in the central parts. During the later part of the early Paleocene to the middle or early part of the late Paleocene a shallow sea covered central Parnassus; stromatolites formed in broad valleys and phosphatic calcarenitic accumulations in sm

The tumor oxygenation status associates with aggressive behavior. Oxygen shortage, hypoxia, is a major driving force behind tumor vascularization, and hypoxia enhances mutational rate, metastatic spread, and resistance to radiation and chemotherapy. We recently discovered that hypoxia promotes dedifferentiation of neuroblastoma and breast carcinoma cells and development of stem cell-like features.

Remains of the mosasaur Clidastespropython in marine strata of latest early Campanian age from the Kristianstad Basin, southern Sweden, represent the first record of Clidastes outside of North America. The material consists of shed marginal and pterygoid tooth-crowns, and vertebrae (including eleven associated cervicals and dorsals from a juvenile). The majority of the teeth and skeletal elements

The threat of globalization to public spending as well as a fiscal debate of the disciplining hypothesis and compensation hypothesis on large sample of countries, have been widely analyzed in the public finance literature. Yet the welfare states in Nordic countries with largest share of public expenditures have never been singled out for similar studies. This study employs a much more detailed gov

The aim of this research paper is to evaluate the extent to which the definition of slavery, exemplified through the 1926 Slavery Convention, offers a viable alternative to the definition of human trafficking under the 2000 Trafficking Protocol. The focus of the comparison centres on the role of consent on behalf of trafficked or enslaved persons, embedded in the respective definitions, and the fu

Uppsatsen syftar till att jämföra hur tolkningen av targeting-reglerna inom den humanitära rätten skiljer sig åt mellan Sverige och USA. Uppsatsen fokuserar på grunderna inom targeting, dvs. distinktions- och proportionalitetsprincipen, och avser att åskådliggöra den amerikanska och svenska synen på vad som utgör ett lagligt mål och hur ett sådant mål attackeras på ett lagligt vis. En komparativThe purpose of the thesis is to compare how the interpretation of the law of targeting differs between the United States and Sweden. The thesis is focused on the basis of the law of targeting, i.e. the principles of distinction and proportionality, and answers the questions of what the view of the United States and Sweden is regarding what constitutes a lawful target and how to lawfully attack suc

Abstract: Background. In clinical heart transplantation, the most common method used to preserve the donor heart is cold flush perfusion with a cardioplegic solution, e.g. St. Thomas Solution. This method gives safe preservation for up to 4 hours. Methods. In organ baths, vessels segments of porcine coronary arteries were used to study the smooth muscle contractility and endothelial dependent an