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Creative school and the Cultural Business – a Case Study on Skissernas Museum in Lund

Abstract: The purpose of the paper is to examine the impact of the Governments contribution Creative school (Skapande skola) on a cultural business by a case study of Skissernas museum in Lund. By investigating the difference in work process between the projects implemented with and without Creative school I can identify the impact of the contribution on Skissernas museum. The biggest difference b

Att berätta om gamla gudar för moderna barn : mottagaranpassning vid översättningen av Thor and the Master of Magic

Det här examensarbetet grundar sig på en översättning av en lättläst barnbok, som i sin tur är baserad på en myt från Snorres Edda. Uppsatsen inleds med en källtextanalys, som i viss mån utgår från Lennart Hellspong och Per Ledins (1997) modell, och som grundas på Göte Klingbergs (1977) teorier om bearbetning och översättning av böcker för barn. Därefter följer en kortare diskussion om övervägande

Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut

How to carry out an entrepreneurial project alone and the importance of social networks – a self observational study

This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki

Intellectual Property and the Entrepreneurial Process

This paper uses an autoethnographic approach to analyze the work of an entrepreneur on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up

What affects related party Transaction? Evidence from Public Listed Companies in China and the U.S.

This study aims to find out the factors that could affect a firm’s RP transactions considering different social situation, extent of economic development and other culture factors. We examine related party transactions of the listed companies in China which stands for the emerging markets and in the U.S. which stands for the developed markets. We expect the conclusion that factors such as firm siz

Dirty dancing- A case study involving pole dancing and the importance of corporate values within dirty work

Recent developments within sensual and sexy exercise have led to fashionable dance studios and gyms introducing their customers to pole dancing and other forms of sensual exercise. From the aspect of pole dancers being dirty workers the studios who teach pole dancing are now struggling to get away from the negative prejudices of the sport. We have been studying the corporate identity and image in

High-Loaded Activated Sludge - Improvement of a Solids Retention Time Controlled System

Although 100 years old, the activated sludge system remains inevitable for modern wastewater treatment. Advancements within the development of mainstream nitrogen removal techniques based on anaerobic ammonium-oxidising bacteria have renewed the interest in traditional, high-loaded activated sludge systems for COD removal only. In order for activated sludge plants to be efficient in terms of energ

"Stimulation of our five senses through experiences"- The role of event marketing as a communication tool for retail companies when building their brand

Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti