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Public Relations: Rules, Gamesmanship and the Professional Project : Why Academics Must Confront the Realities of Practice

‘Some textbooks treat PR as though it is a branch of moral philosophy. Such an approach leaves most PR practitioners bemused and is of limited practical use.’ (Morris & Goldsworthy 2012, 41) The grand narrative of the public relations-field in the 20th and 21st century arguably is that of professionalization. The story presented by professional associations and academics alike tells of a pract

The Girl and the Tree s : Tree Activism in German Newspaper

A photo of the climate activist Greta Thunberg in Hambacher Wald ( a Rhineland lignite mining area) aroused a media hype in the German press for the wrong reasons. If Thunberg visited Hambacher Wald in order to protect the forest arguing that we are ”ignoring natural climate solutions” there trees are told to be a “tool we can use to repair our broken climate” the headdress of a person pictured at

Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality

Title: Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality Seminar date: 2020-01-16 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 credits Authors: Emelie Ljunggren, Hanna Lundstedt Advisor: Nikos Macheridis Key words: Purchase intention, body image, plus size, the thin body ideal, social responsibility Purpos

Integrating Forward by Going E-commerce - A study of the Fashion Industry and the Development Phase of an Internet Establishment

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based o