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Marknadsföring på sociala medier - Kan köpbeslut skapas vid social medieanvändning?

Abstract Title: Social media marketing: Can purchasing decisions be created through social media usage? Seminar date: 2024-05-30 Course: FEKH29, Degree Project in marketing, Business Administration, Undergraduate level, 15 University Credits Points 15 ECTS Authors: Maja Wiklund, Ebba Björkdahl and Alice Jönsson Advisor: Patrik Stoopendahl Key words: Digital marketing, social media, social media ma

Towards a Meeting of Minds? : When Participatory Researchers engage with a Health Care Community of Practice

A collaborative action research initiative was conducted in collaboration with professionals in a set of clinical research and development networks in a local health care system in Sweden. This is an examination of the interaction between engaging in collaborative action research practice and the power of tradition in health care. From observations and interviews with the coordinators of the netw