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Entrepreneurship as a tool for increased organic growth in large, established companies.

Syfte: Att undersöka den Entreprenöriella Orienteringen i ett stort, etablerat företag som vill öka den organiska tillväxten. Om nödvändigt, justera EO-modellen så att den passar i den specifika kontingensen. Ge råd om hur ett stort, etablerat företag kan öka den Entreprenöriella Orienteringen. Metod: En fallstudie på Trelleborg AB genomfördes med hjälp av semi-strukturerade intervjuer med respond

The Value of Relationships in a Chinese-Western Business-to-Business Context: An Investigation on Relationship Bonds, Adaptation, Trust and Commitment

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial re

Going back to the roots? A study of the Nordic forest industry

The purpose of this thesis is to examine the potential business model transformation in the forest industry, and to find out how, and in which areas future profits will be made. With an abductive approach, the study was conducted by forming a comprehension of the business model transformation in the forest industry, based on the developed theoretical framework. The empirical findings were generate

Visualising Competitive Strategy - A Case Study of Five Companies in the Polymer Industry

Syfte: Syftet med uppsatsen har två delar: Att göra en konkurrensanalys av fem företag i polymerindustrin, en mogen industri, genom att identifiera viktiga strategiska nyckelområden och använda detta som grund. Konkurrensanalysen kommer sedan att vidareutvecklas genom att använda strategy canvas med intentionen att visualisera företagens strategier. Metod: Undersökningen har ett kvalitativt angrep

A Scenario Analysis of Nissan Diesel’s Purchasing Department Integration into Volvo 3P

Problem Discussion: Nissan Diesel became a part of the Volvo Group in the end of March, 2007. A year has passed and the integration process is making progress but it is perceived to lack some momentum. Our sponsor would like to understand if there are any potential barriers to the integration process. (Haspeslagh, et al., 1991) and (Pablo, 1994) presents two different sets of determinants that can

In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products

The Complexities of Lifestyle Brand Segmentation - A Study of the Lifestyle Brand Converse

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was

Doing Business in China - A Best-practice Model for Foreign Invested Small and Medium-sized Enterprises (SMEs)

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global marke

Consumers' behaviour in the use of online services and the cultures effect on it-a study of Swedes and Danes use of online job databases

The thesis deals with consumers behaviour in the use of online services and the cultures effect on it. It is a study of Swedes and Danes use of online job data bases. The thesis is based on a quantitative study. A questionnaire were used sent out to 80 Swedes and 80 Danes. The theory concerns areas of online consumer behaviour, decision making and services theory as well as theories within culture

Managing Positions in a Dynamic Environment - New Technology Impact on Tactel and the Telecom Industry

The Telecom industry is facing a paradigm shift, where the industry is converging with Internet technologies and the market is becoming more sophisticated. This results in more demanding customers, and the need for offering more content and services with a focus on usability for the end-users. The operators are starting to loose both their strong position and revenue in the Telecom industry, due t

EU-nited or Divided? A Mixed-Methods Study of Swedish Party Coordination in EU Environmental Policy

This thesis investigates how Swedish parliamentary parties coordinate their positions on environmental legislation across the national and European levels using the 2023 revision of the European Union’s Emissions Trading System (ETS) as a case study. The study is guided by the Principal-Agent (PA) theory and addresses two research questions: (1) to what extent parties maintain alignment of policy

It Takes a Village

It takes a village to raise a child. It also takes a village to care for our elders - and with this ambition my project of generational housing was created. However, our elders lived a whole life before we came along, which I choose to value as a resource in order to create balance in the everyday life of families with working parents. The neighbourhood is conceived as a semi-collective unit at

How are brand characters portrayed in Formula 1 teams? - A Study of Experience Markets

How are brand characters portrayed in Formula 1 teams? The purpose of this study is to understand and describe brands and their brand characters within the experience market of Formula 1. We aim to contribute with conclusions regarding brand characters and their differentiation within the field of research of experience markets. The study adopts a qualitative and abductive approach, grounded in in

Design and Implementation of a Web-Based Simulator for Automatic Control Education

This thesis presents the design and implementation of a web-based simulator, developed to support students in the introductory course in automatic control at LTH. The simulator is meant to serve as a preparatory tool for the laboratories that revolve around two interconnected water tanks, and provides an interactive environment for students to explore system dynamics and PID control prior to atten

En FFAR(a) för konkurrensen? - En konkurrensrättslig analys av avgiftstaket i artikel 15(2) FFAR

Den här uppsatsen undersöker avgiftstaket för ersättningen till fotbollsagenter som infördes av FIFA genom artikel 15(2) i regelverket FIFA Football Agents Regulations (FFAR) och om det strider mot förbudet mot konkurrensbegränsande avtal i artikel 101(1) FEUF. FIFA menar att avgiftstaket syftar till att främja transparens, ekonomisk rättvisa och skydd för unga spelare på fotbollens övergångsmarknThis thesis examines the fee cap for the remuneration of football agents introduced under article 15(2) of the FIFA Football Agents Regulations and its compliance with EU competition law, particularly article 101 TFEU. The fee cap seeks to promote transparency, economic fairness, and the protection of young players in the football transfer market. The analysis also considers the legal specificity