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What to expect – A qualitative study of roles in Retail Marketing

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being a

Walk a mile in my shoes - en studie kring mångfald och förändring

Mångfald är idag en viktig faktor för många företag och dess konkurrenskraft. Det finns därmed en önskan och ett stort behov från företagens sida att på ett systematiskt sätt kunna hantera mångfald så att det blir en varaktig del i organisationens strategi. Problemet som vi ser det är att det saknas en praktisk förståelse för hur företag systematiskt kan arbeta med mångfald. Det som skiljer denna

A Capacity Flexible Assembly Line - with the least possible amount of wastes

Purpose: The purpose of this master thesis is to design a capacity flexible assembly line with as few wastes as possible in the internal material supply chain. The reports secondary purpose is to show the advantages of involving logistics in the design phase of an assembly line. Method: The study starts of with an explanative approach as assembly line six is investigated and wastes are identified.

A Comparative Emigration Analysis of Swedish County Specific Responses to Socio-Economic Push-and Pull Factors 1870-1900

The aim of the thesis is to establish what impact the selected push- and pull factors had on the total number of emigrants and three chosen professional groups, farmers, factory workers and maids, who emigrated from five different Swedish counties between the years of 1870 and 1900. Analysis will also cover responses of the professional subgroups, such as the rural/urban- and female/male professio

Wireless Fidelity - A Scenario Analysis

Abstract Title: Wireless Fidelity – A Scenario Analysis Authors: Mellberg Ola, Technology Management, Lund University Mårtensson Jens, Technology Management, Lund University Tutors: Andersson Jens A, Faculty of Engineering LTH Karlberg Johan, Sony Ericsson Mobile Communication AB Svensson Claes, Lund University Discussion: The most significant impacts on the telecom industry over the past decades

Project: Knowledge. A two-sided perspective on knowledge transfer & knowledge creation

Purpose: Our purpose is to describe and understand how a project-based, knowledge-intensive firm in the high-technology industry creates and transfers knowledge, seen from two perspectives. Methodology: Our qualitative case study has an explorative approach since earlier studies within our positioning are absent, thus we look at KM abductively. To gain more depth to our study, we mirror our findin

The Workers the Work Environment Discourse Forgot - a critical analysis of the official psychosocial work environment discourse in Sweden

Purpose: To explore how the changes in work life, here represented and depicted through the concepts of knowledge work and knowledge worker, have been incorporated in the official psychosocial work environment discourse in Sweden. Methodology: Critical discourse analysis, contrasting the official psychosocial work environment discourse to literature on knowledge work and knowledge worker, to explo

Interim Management – The way to capture a manager´s true value

The thesis has two aims to first describe the phenomena by explaining how interim management works and what the charachteristics of an interim manger are. The second aim is to look at the value issue of interim management; What value does an interim manager provide to a company and how do interim managers try to capture and cultivate this?The qualitative method has been used. The interim managemen

A Business Perspective on Reducing the Climate Impact from Tetra Paks Transportations of Goods

Title: A Business Perspective on Reducing the Climate Impact from Tetra Paks Transportations of Goods. Authors: Pär Berglund Sebastian Lyngström Supervisors: Lars J Nilsson, Environmental and Energy Systems, Lund University Nils Månsson, Department of Business Administration, Lund University Problem Analysis: Increased awareness concerning climate change will put pressure on companies to reduce th

The Key Success Factors of Grameen Bank - A Case Study of Strategic, Cultural and Structural Aspects

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas. The main conclusion is th

Valuing Green: A Qualitative Study on the Priorities of Values, Personal Norms and Identity for Green Consumer Products

The purpose of this thesis is to contribute to a further understanding of the complexity in green consumer behaviour by examining how and why individuals priorities values, personal norms and identity in green consumer behaviour. The thesis employs a qualitative approach with an abductive strategy. The empirical data was produced through in-depth interviews with green consumers. Based upon the emp

Increasing Services - A Case Study at ABS Regarding the Change Process towards Service Orientation

The main purpose of this master thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and barriers for ABS when implementing the service oriented rental concept in Sweden and Pol

Students balancing human capital through scorecard - a study of non-profit organizations

PURPOSE: By analysing collected data using theory, we aim to interpret the design, implementation and the usage of BSC in NPO’s to be able to contribute to the research. METHODOLOGY: A case study design has been made through semi-structured interviews and backed up by a quantitative survey and internal documents. THEORETICAL PERSPECTIVES: Based on the sources given from the creators of the scoreca

How should information be handled to facilitate and benifit from modularity? A case study of Clarkson Inc.

Problem discussion: How should information be handled to facilitate and benefit from modularity? How should Clarkson Inc. adapt their information handling to modularity and what benefits can be reaped by doing this? Purpose: The purpose of this master thesis is to help Clarkson Inc. adapt their information handling to modularity and to extract theories, methods and tools to guide companies in simi

Fashionably fit for the future? – A demonstrative study unravelling the concept of scenario planning

Purpose: The purpose of this thesis is to clarify and evaluate the concept of scenario planning. Methodology: Our research methodology has a qualitative approach and uses deductive reasoning. The theoretical field of strategy formulation has been reviewed and in specific the concept scenario planning was unravelled and mapped. Thereafter, our model was tested in a case study where the empirical da

International Corporate Governance-A Comparison of the Corporate Governance Systems in Germany and Sweden

The purpose of the study is to investigate how much interest media has shown selected topics in the corporate governance systems in Germany and Sweden. The four selected aspects are: ownership structure, employee representation on the boards, disclosure of board members’ compensation and female directors on the boards. The reasons for and consequences of the similarities and differences will also

Clemens en August - A Network Perspective

The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clem

Is insourcing qualified human capital from China a future for Sweden’s wealth sustainability?

The Methodology used to gather empirical materials for this thesis has been different types of interviews. The interviews have been mainly unstructured personal interviews directly with our respondents, due to limiting factors some of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four diffe

The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour

En sammanfattning av uppsatsen på maximalt 8000 tecken. The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may resul