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In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental
Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) de
Problem: Today Frigoscandia Equipment Europe, FSEE, is not sure how their CRM-system, MSMS, is used along with other solutions at the different regions throughout Europe. The company is interested in a usage evaluation describing by who and how the system is used. FSEE is also concerned about the users opinions of future development and improvements. Management is also concerned about how MSMS wou
Small and Medium sized Enterprises (SMEs) within the European Union are currently facing many challenges one being access to financing due to high risk and probability of default, another being cross-border taxation issues with double taxation and information asymmetry. Since the aim within the EU is to be the most competitive and dynamic knowledge-based economy in the world with sustainable econo
A description and analysis of the sales process of ERP systems is presented; also the consequences for the parties involved are discussed. The chosen methodological basis is an inductive research design consisting of a case study based on interviews. The analysis of the empirical data is done with a proposed analytical framework. Based on the agency theory, the analysis is tightly knitted together
The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and
The common literature about strategic alliances offers a very fragmented picture. This thesis gives a theoretical overview on strategic alliances and builds the basis for the following examination of the different dimensions most strategic alliances have. The examination of the different dimensions is the crucial point of this thesis. Here the reader gets a detailed insight into the different dime
The aim with this thesis was to acquire an understanding for how individuals handle the feeling of shame in connection with cultural consumption. In order to capture the feeling of shame we developed an interview method called the Backstabber interview technique. We found that the Backstabber interview technique successfully triggered feelings of shame in connection to cultural consumption, which
The aim of this study is two folded. We wish to investigate if there is a value premium from hedging jet fuel exposure for American and European airlines. We also seek to answer if airlines can affect their probability to default by using Risk Management. During the period 2003 – 2006 there existed a value premium for airlines that hedged their expected future consumption of jet fuel. This premium
The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and challenge, present knowledge of information structures. Consequently, we also aimed to use this new knowledge of attribute
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective
Using the models from van Maanen and Schein (1977) and Dutton et al. (1994), we have been able to investigate the socialization process and organizational identification both from the organizational as well as the individual’s perspective. The link between these two perspectives establishes a better insight into the company’s actual socialization intentions and the individual’s identification with
Title: Competitive Advantages in Professional Football Cubs – A Resource-Based Analysis Authors: Daniel Grass, Mattias Holst, Bengt Jönsson Semester: Spring 2001 Supervisors: Leif Edvinsson, Allan T. Malm Problem: In order to be a successful football club, the management team has to consider a variety of business issues. Since money is having such an impact on the football industry of today, the f
Abstract Title: How to source from Russia? - A multiple case study of six companies’ experience of purchasing in Russia. Authors: Richard Werthén, Technology Management Johan Öhlén, Production Engineering and Management Supervisors: Christer Kedström, Dept of Business Administration Johan Lundin, Dept of Industrial Management and Logistics, Engineering Logistics Rolf Blomgren, Purchasing Manager S
Problem discussion: To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers’ needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at Axis with the main tas
The purpose with our study is to investigate why Capgemini adopts the Rightshore strategy, how they implement this strategy and how it affects Capgemini’s core competence. We also aim to look at how the company’s knowledge management is supporting the offshoring strategey, in addition to how Capgemini “keeps control of” its core competence in following the trend of offshoring to India?
Syftet med uppsatsen är att öka förståelsen för aspekter gällande ekonomistyrning och dess utveckling gällande alternativa mätmetoder i multinationella företag på dagens mogna marknader. De teorier som används är ekonomistyrning i allmänhet relaterat till ekonomistyrning i multinationella företag samt presentation av traditionella och nya mätmetoder. Vi har utgått från en modell av Anthony & G
The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams.
Problem: When opening a newspaper today there is a good chance that the headlines have something to do with recent developments in the global climate debate. This development is forcing companies to take action. The problem for many companies, including Thule, is that they are unaware of the environmental work conducted throughout their value chain and also what they need to do to become green. Th
The common literature about strategic alliances offers a very fragmented picture. This thesis gives a theoretical overview on strategic alliances and builds the basis for the following examination of the different dimensions most strategic alliances have. The examination of the different dimensions is the crucial point of this thesis. Here the reader gets a detailed insight into the different dime
