Ll smmv13 eng ht20 rev 200422
LL_SMMV13_eng_HT20_rev_200422 Reading list for Introduction to Retail (SMMV13), 7,5 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 2019-04-24, revised 2020-04-22. The reading list is valid from 31 August 2020. Arnould, Eric J. (2005). “Animating the big middle”, Journal of Retailing, Vol. 81 No. 2, p. 89‐96. Ballantyne, David & Nilss
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smmv13_eng_ht20_rev_200422.pdf - 2026-05-30
