LL SMMM13 eng HT26 rev 260513
LL_SMMM13_eng_HT26_rev_260513 Reading list for Introduction to retailing and and consumption (SMMM13), 7,5 credits. The reading list was approved by the Board of the Department of Service Studies 2024-05-22, latest revised 2026-05-13. The reading list is valid from 2026-05-13. Arnould, Eric (2005). Animating the big middle. Journal of Retailing, 81(2), pp. 89-96. https://doi.org/10.1016/j.jretai.2
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2026-05/LL_SMMM13_eng_HT26_rev_260513.pdf - 2026-07-03
