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Other-named private label brands - How consumers perceive them and how they influence store image.

The purpose of this thesis is to understand how consumers perceive the introductions of other-named private brands and how adding such products affect store image. A case study has been used together with semi-structured interviews have been done in order to understand consumer perceptions, using qualitative analysis. The main theories that the study are based upon are theories concerning store im

"You Have to Learn How They Tick" - A Qualitative Thesis about Payment Behaviour, Trust and Corporate Reputation

I want to find out whether it is possible to draw any connection between payment behaviour and corporate reputation on a business-to-business level or whether it is rather trust that is effected and if so in both cases how and why. My qualitative research has an inductive approach and has been done by using an unstructured interview technique. I have used Chun’s definition of corporate reputation

Implementing Balanced Scorecard in a municipality setting - and they lived happily ever after? A case study of the City of Copenhagen

The purpose of this thesis is to describe and analyze the development and perceived usefulness and problems of the BSC in the city of Copenhagen a few years after its original implementation. A qualitative approach is used throughout the thesis. Primary data is collected through interviews. The study takes its theoretical stance in previous research and studies conducted within the Balanced Scorec

CSR Communication: An Explorative Study on the Message Content and the Meanings they Convey

We explored how a company tries to overcome the problems of awareness, attribution and the definitional misunderstandings of the CSR concept by investigating the message content of communication of a company that positions themselves on their CSR values and activities. This study has an exploratory approach with a strong qualitative focus. The empirical data for this study was collected from Baris

”Mudbloods and the Dangers They Pose to a Peaceful Pure-Blood Society” Gränsdragningsmekanismer och gränsförsvar utifrån den rasistiska diskursen i Harry Potters magiska värld

I uppsatsen analyseras Harry Potter-böckernas skildring av hur det dras upp gränser mellan olika raser inom magivärlden i förhållande till Zygmunt Baumans teori om hur judarna under 1800-talet utsattes för antisemitism på grund av att de antogs överskrida nationalitetsgränserna. Dessutom förs en argumentation för att böckerna kan läsas som en allegori över vår världs rasism. Rasismen i magivärlden

Conceptual Confusions and Causal Dynamics

This paper argues that rules and norms are conceptually distinct: what is norm is not thereby rule, and vice versa. Versions of conflating the two are discussed and an argument for distinction given. Two objections to the argument are responded to. It is accepted that rules and norms are often intimately related. They are so causally, not conceptually: what norms we live by can make a difference t