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The new fragrance for men and women -En studie om hur normer, ideal och genus konstrueras i parfymreklamer

Reklam har olika budskap för att påverka och influera oss. Denna uppsats syftar till kvalitativt undersöka hur samhällsideal och normer konstrueras i sex specifika Calvin Klein parfym reklamfilmer. Vidare syftar studien till att studera hur reklamfilmerna använder sig av genusrelaterade konstruktioner och stereotypa bilder. Den här uppsatsen har schematiskt tittat på ett bestämt antal aspekter i a

Corporate environmentalism and its practical implications for managers- A case study about manager`s environmental work at Skanska

Key words: Corporate environmentalism, ecologic-economic decision-making, CSR worldviews Purpose: To explore environmental decision-aming processes at managers at Skanska, also with regard to enviornmental decison-making conceptualizations in theory. Method: The research of the thesis is based on a qualitative approach through the use of semi-structured and open interviews. Furthermore an interpre

Communication Protocol for Intelligent Sensors and Actuators of a Future Dialysis Machine

The thesis is done for the company Gambro which manufactures dialysis products worldwide. The idea of this thesis is to investigate weaknesses of the communication protocol which is used in one of the Gambro dialysis machines, Prismaflex and thereby investigate opportunities to improve the system by using other protocols. The thesis is divided into three major parts. They are the study of Prismafl

Applying Commercial Accounting Regulation on Aid Agencies - Potential Consequences for Aid Agencies and their Stakeholders

Purpose: The purpose of this thesis is to study if and how Swedish accounting regulation create misunderstandings between Swedish aid agencies and stakeholders. Further we are going to analyze if there is a need to improve Swedish accounting regulation to increase faith between the agency and its stakeholders. Methodology: The study is based on a qualitative approach and the primary sources consis

Motives for Multinational Investments &Taxation Incentives in Turkey and China

The purpose of this thesis is to describe and analyze the motives for investments with special focus on the impact of taxation and implementation of tax incentives in tax systems of Turkey and China depending on the related literature of books , articles , the laws of the both countries and empirical results.

Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut

¡°THE QUEST FOR THE TRUTH¡±: SPIRITUAL MANAGEMENT AND ITS SHADOWS IN ACADEMIC LITERATURE

The present research is aimed at analyzing spirituality according to the way it is presented in academic management literature. To uncover comprehensively way this phenomenon is described, a thorough scientific analysis of the selected articles was performed including coding the materials, systematically categorizing them as well as critically investigating particular aspects. While conducting the

Design and Implementation of a Web-Based Simulator for Automatic Control Education

This thesis presents the design and implementation of a web-based simulator, developed to support students in the introductory course in automatic control at LTH. The simulator is meant to serve as a preparatory tool for the laboratories that revolve around two interconnected water tanks, and provides an interactive environment for students to explore system dynamics and PID control prior to atten

Investigation into a pick and place operation for onsite construction application

Bricklaying is one of the most accident-prone professions in the construction industry, with heavy and non-ergonomic lifting being a leading cause of sick leave and back problems. Increased automation is expected to reduce the number of work-related accidents while simultaneously improving productivity. Existing solutions are often expensive and inflexible. This thesis investigates how a pick- and

Uncertainty and self-efficacy in parents of a child with congenital cataract- new implications for practice

AimThe aim was an in‐depth exploration of uncertainty and self‐efficacy among parents of a child with congenital cataract by means of two theoretical frameworks to re‐design family care.DesignA directed content analysis in accordance with Hsieh & Shannon, using Mishel's theory of uncertainty and Bandura's self‐efficacy theory.MethodsOpen‐ended, in‐depth interviews were conducted with 23 parent

A Central Rapidity Straw Tracker and Measurements on Cryogenic Components for the Large Hadron Collider

This thesis is divided into two parts in which two different aspects of the Large Hadron Collider (LHC) Project are discussed. The first part describes the design of a transition radiation tracker (TRT) for the inner detector in ATLAS. In particular, the barrel part was studied in detail. The barrel TRT consists of 52 544 1.5-m-long proportional tubes (straws), parallel to the beam axis and each

Equilibria, Kinetics and Mechanism for Rapid Substitution Reactions trans to Triphenyl Silyl in Platinum(II) Complexes

Fast substitution of chloride for bromide and iodide trans to triphenylsilyl in trans-PtCl(SiPh3)(PMe2Ph)2 has been studied by stopped-flow spectrophotometry in acetonitrile solution. Substitution is reversible with an observable solvent path via the solvento complex trans-[Pt(SiPh3)(MeCN)(PMe2Ph)2]+, which has also been synthesized and characterized in solution. Rate constants for the forward and