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PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corporate brand positioning; METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarily inductive research design. The research strategy is defined as qualitative, while the method of ethnographic content analysis is implemented to analyze primary data; THEORETI

Although the benefits of moderate intake of red wine in decreasing incidence of cardiovascular diseases associated to hypercholesterolemia are well recognized, there are still widespread misconceptions about its effects on the hypercholesterolemia-related cognitive impairments. Herein we investigated the putative benefits of regular red wine consumption on cognitive performance of low-density lipo

Intrinsically disordered proteins (IDPs) are involved in many biological processes such as signalling, regulation and recognition. One of the main questions regarding IDPs is how sequence, structure and function are related. Phosphorylation, a type of post-translational modification prevalent in intrinsically disordered proteins and regions, is an example of how modifications at the sequence level

Understanding how organisms adapt to the environment is a compelling question in modern evolutionary biology. Genetic assimilation provides an alternative hypothesis to explain adaptation, in which phenotypic plasticity is first triggered by environmental factors, followed by selection on genotypes that reduce the plastic expression of phenotypes. To investigate the evidence of genetic assimilatio

Island chains provide access to terrestrial, coastal and offshore marine resources, attracting peoples and cultures and serving as conduits for migrations and long-distance exchange networks. Situated between Hokkaido and Sakhalin, Rebun Island connected the prehistoric cultures of northeast Asia in a major “marine highway”. Rebun was repeatedly settled by distinct cultures who originated in diffe

In Sweden and other countries it is not an uncommon practice that freight trains depart more or less on-demand instead of strictly following a pre-planned timetable. However, the systematic effects of freight trains departing late or (in particular) early has long been a contested issue. Although some microscopic simulation tools currently have the capability to evaluate the effect of freight trai

Out of town shopping is a growing business that is no longer just about the human need for food and clothes, it has also become an health- and environmental issue. Shopping centres located outside of- and in the outskirts of the city centres are raising the amount of car traffic and also the greenhouse gases. Managing these centres is thus both a global and a local issue which the municipal planne

Like all businesses there is also an interest in the fire service to always improve the efficiency of its work. This can be done in many different ways, for example by changing the existing formation of the local rescue organization or through the continued development of current methods and equipment that firefighters use. Most rescue services across Sweden are currently using low pressure pumps

This study investigated the tolerance and safety of pasteurized donor human milk (PDHM) given either alone or together with commercially-used supplements in a porcine model of premature infants. A porcine model, mimicking human neonates at 30-32 weeks of gestational age, was used. The 7-day experiment was performed on 20 piglets. After birth, the piglets were infused with porcine immunoglobulins v

Background: Caldicellulosiruptor kronotskyensis has gained interest for its ability to grow on various lignocellulosic biomass. The aim of this study was to investigate the growth profles of C. kronotskyensis in the presence of mixtures of glucose–xylose. Recently, we characterized a diauxic-like pattern for C. saccharolyticus on lignocellulosic sugar mixtures. In this study, we aimed to investiga

This comparative thesis investigates in what ways municipal detailed planning of three train station areas considered perceived safety. It further examines how strengths and weaknesses in each case’s perceived safety methodology can be understood through established planning models/concepts and existing academic research on Swedish perceived safety planning. Finally, the study concludes how future

En oskriven men samtidigt stark princip inom den svenska försäkringsrätten är produktfrihetsprincipen. I korthet föreskriver principen att det är försäkringsbolagets prerogativ att fritt få utforma sin produkt. Den här friheten följer dock inte helt oväntat med en rad begränsningar, i den här uppsatsen undersöks några av de framför allt försäkringsrättsliga lagregler som inverkar på den här frihet