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The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements.
Denna studie undersökte nio personers erfarenheter av ha ett syskon med långvarig psykossjukdom. Studien hade en fenomenologisk utgångspunkt och materialet analyserades med tematisk analys. Studiens huvudsakliga fynd var att anhöriga syskon upplevt skuld, sorg, maktlöshet, oro, ambivalenta känslor av närhet och autonomi i förhållande till det drabbade syskonet och att det funnits en rädsla över atThis study has investigated nine people's experiences of having a sibling who suffers from long-term psychosis. The study had a phenomenological point of departure and the material were thematically analyzed. The main findings from the study was that the patients’ siblings experienced guilt, sadness, powerlessness, anxiety, ambivalence towards intimacy, and autonomy in their relationship with
