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This research aims to provide insights for both academia and marketing practitioners regarding traditional companies and the implementation of brand activism within marketing communication. Firstly, by exploring consumer perception in the context of Gillette’s commercial “We Believe”, and secondly by investigating the influence of said perceptions on the brand’s reputational capital. Furthermore,
We study opinion evolution in networks of stubborn agents discussing a sequence of issues, modeled through the so called concatenated Friedkin-Johnsen (FJ) model. It is concatenated in the sense that agents’ opinions evolve for each issue, and the final opinion is then taken as a starting point for the next issue. We consider the scenario where agents also take a vote at the end of each issue and
Exempel på magasin från Lunds universitet Rubrik UNDERTEXT Magasin EXEMPEL MED OCH UTAN GRID Framsida. Framsida. Magasinmallen är A4, vilket är mest ekonomiskt i tryck. LU Innovation 2018 | THE YEAR IN BRIEF | LUND UNIVERSITY Understand, explain, improve THEMATIC COLLABORATIONS | LUND UNIVERSITY LU Innovation 2018 | THE YEAR IN BRIEF | LUND UNIVERSITY Understand, explain, improve THEMATIC COLLABOR
https://www.medarbetarwebben.lu.se/sites/medarbetarwebben.lu.se/files/magasin-rev-juni-2020.pdf - 2026-06-23
This paper analyzes the existence of market power on the Nordic electricity market between 2018-2022, and if the energy market turbulence caused by covid-19, and later deepened following the war in Ukraine affected producers' bidding behavior. Market power was tested using Cournot assumptions to see if producers withheld output strategically when demand was more inelastic. Auction data on syst
A key question for evidence-based medicine (EBM) is how best to model the way in which EBM should‘[integrate] individual clinical expertise and the best external evidence’. We argue that the formulations and models available in the literature today are modest variations on a common theme and face very similar problems when it comes to risk analysis, which is here understood as a decision procedure
29 maj 2026 10:15 till 12:00 | Seminarium Screening for Sustainability Seminars Romain Francois R ChuffartThis article investigates the colonial legal repetitions that emerge as autonomous shipping vessels are deployed in the Arctic region. Through examining the extractive component of autonomous shipping, we uncover how autonomous shipping operations contribute to an “Othering” and reification of
https://www.jur.lu.se/evenemang/seminar-romain-francois-r-chuffart - 2026-06-23
This thesis provides an in-depth exploration of how the EU’s resilience-building initiatives for the Eastern Neighbourhood have evolved against Russian hybrid threats since 2022. Russian invasion of Ukraine significantly altered the security order on the continent, reshaping the EU’s perception of its own security. In response to increased hybrid threats, the EU has employed extraordinary regulato
