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According to many scholars America's soft power is in decline, a power resource whose importance has been increasing in world politics. This makes it interesting to examine if there is a difference between how Democratic and Republican administrations wield their soft power. This thesis is a hypothesis-testing study and the purpose is to test the hypothesis that Democratic administrations, to

LevMacinstrumentet är ett analysinstrument under utveckling som utnyttjar leviterade droppar på 100 nl ? 2 ?l. Genom att använda leviterade droppar med den omgivande atmosfären som enda kontaktyta, undviker LevMac?en de vanligaste problemen associerade med miniatyrisering av analytiska tekniker, t.ex. kontaminering av provet genom desorption från provbehållaren eller andra gränsytor, adsorption av

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Syftet med vår uppsats var att utreda behovet av multilingvistisk kundservice på den svenska marknaden samt att studera hur företag hanterar kunder med icke-svensk bakgrund. Vårt sekundära syfte vara att undersöka affärsmöjligheter för ett multilingvistiskt call center. Uppsatsens teoretiska ramverk består av kundbaserad teori, där teorier kring Customer Relation Management, kundservice, call cent

The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and

Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.

The aim of this study is two folded. We wish to investigate if there is a value premium from hedging jet fuel exposure for American and European airlines. We also seek to answer if airlines can affect their probability to default by using Risk Management. During the period 2003 – 2006 there existed a value premium for airlines that hedged their expected future consumption of jet fuel. This premium

Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the

Resultatet av studien visar att det finns komparativa skillnader på tre olika nivåer. (1) På den nationella nivån framhålls den för arbetstagaren extensiva svenska arbetsrätten och den generösa sjukförsäkringen som potentiella orsaker till att sjukfrånvaron är högre i Sverige än i Danmark. (2) På den organisatoriska nivån konkluderas att de svenska organisationerna har starkare tonvikt på hälsa oc

The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i

The purpose of this thesis is to examine if and how CEO ownership affects firm performance on Swedish companies depending on the market conditions. We would also like to examine the question if this relationship still holds when taking the possibility of an endogeneity determined relationship into account. A quantitative approach using regression analysis and descriptive statistics have been used.

We have made a thesis about Collaboration for Innovation in the Öresund region from a Swedish perspective. The thesis is taking both regional and corporate aspects into consideration when studying this subject. The empiric material is based upon several interviews with persons having knowledge about our subject as well as a web survey including 49 companies situated in the Öresund region. We have

The purpose of this thesis is to provide insight into the recruitment and selection processes of high-tech companies in China and to advice returning Chinese overseas students on these recruitment and selection processes. We collected empirical data from respondents by using semi-structured interviews for the following qualitative analysis. Interview guide, selection of respondents, conduction of

Purpose: The purpose of this thesis is to gain knowledge and visualize significant issues that a future leadership of the Øresund Region should take into consideration in order to promote regional development. Context: In 2000 Copenhagen in Denmark and Malmö in Sweden got connected by the 18km long Øresund Bridge. The bridge’s explicit purpose was not only to physically connect Denmark and Sweden

Detta examensarbete fokuserar på PLC-programmering av en loggningsfunktion med structured text för HKM-robot. Syftet var att skapa en förbättrad och användarvänlig lösning för loggning av meddelanden på olika nivåer, inklusive trace, debug, info, error och warn för att underlätta övervakning och felsökning av PLC-program för HKM-robot. Genom en systematisk metodik och analys av befintliga loggfunkThis thesis focuses on the PLC programming of a logger function using structured text for the HKM robot. The aim was to create an improved and user-friendly solution for logging messages of various levels, including trace, debug, info, error and warn, to facilitate monitoring and debugging of PLC programs for the HKM robot. Through a systematic methodology and analysis of existing logging function

Purpose: The purpose of this thesis is to create an integrative understanding of how OBCs are fostered by developing a framework for strategic implementation. Methodology: The chosen method is of an explorative nature with an abductive approach. The authors will develop an integrated OBC framework by synthesising relevant brand community literature. This OBC framework will then be scrutinized by e

Finns det något utpräglande för debutverk eller är debutverk snarare en utgångspunkt för fortsatt skrivande? Föreliggande magisteruppsats beskriver Edith Södergrans, Karin Boyes, Elsa Graves, Sonja Åkessons och Katarina Frostensons debutverk. Dessa poeter analyseras i förhållande till senare verk. Metoden är textcentrerad och komparativ. Syftet med uppsatsen är att genom en jämförelse mellan debut

Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut