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A Storytelling and Brand Identity Connection

Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. Supervisor: Mats Urde. Key Words: Corporate Brand Management, Corporate Brand Identity, Storytel

On the Railways of Growth: China’s Railway, Technology and Economic Growth

Railway expansion is usually associated with containing and supporting economic growth. This particular research approaches railways from the angle of technological potential. It explores whether railways can drive China towards technology-led growth, and if so, the way in which this process occurs. The study uses a theoretical framework of complementarities adjusting it to the qualitative analysi

Accomodating Individuality

In an attempt to bridge the gap between the multitude of individuals among consumers and the relatively few varieties of product design intended to suit these users, 'Accommodating Individuality' explores a few different theoretical approaches. Traditional and new forms of user involvement, including participatory design and menuing, are examined but found to fall short in several aspects

The use of pesticides in Lunds private gardens and how it relates to other biodiversity measures

Pesticides or plant protection products (PPP) protect plants from harmful organisms and prevent the spread of invasive species. However, their use is not without problems, as pesticides can have harmful effects on the environment. One of these effects is reduced biodiversity, as pesticides often affect non-target organisms and change water and soil composition. Reduced diversity through the cleari

Arrangemangssäkerhet – En studie av beroenden och risker under lajv

In recent years, LARP events (live action role playing) have become more popular in Sweden and permanent buildings have been built in a number of LARP event areas. But despite that a desire for good event management may exist, the knowledge may be lacking. This master thesis aims to study the risks and dependencies on LARP events with the goal to answer the question: “What should be included in sa

Freedom and Boundaries: Exploring the Influence of Flexible Working Practices on Work-Life Balance in Entrepreneurship

This thesis examines how entrepreneurs organise flexible working practices in self-structured environments and how these shape their perceived work-life balance. Unlike research focused on employees in traditional settings, this study explores entrepreneurs operating with high autonomy and little external structure. Drawing on Self-Determination Theory, Boundary Theory, and Spillover Theory, it in

Förlängd hållbarhet på dryckesmjölk ur ett klimatperspektiv – speciellt med avseende på distribution och spill

Detta projekt syftar till att undersöka om det är möjligt att motivera användandet av teknik för förlängd hållbarhet, ESL, på konsumtionsmjölk genom en minskad miljöpåverkan, speciellt gällande distribution och spill. Trenden pekar idag mot ökande transporter för mejeriernas volymprodukter och dessa transporter jämförs för mjölk behandlad med ESL-teknik och vanlig pastöriserad mjölk. Utöver detta

Proposal guidelines 2018 call 2 v1-12

Proposal Guidelines 2018 Call 2 EIT Climate-KIC 1 PROPOSAL GUIDELINES EIT BUSINESS PLAN 2018 Call 2 Deadline for Application: 2nd March 2018 Covering Earlier-Stage Innovation: Pathfinder and Partner Accelerator Later-Stage Innovation: Demonstrator, Scaler, and Urban Challenges Other Innovation: Climate Innovation Ecosystems Education: Online Education and Professional Education Publication Date: 1

https://www.climate-kic.lu.se/sites/climate-kic.lu.se/files/proposal_guidelines_2018_call_2_v1-12.pdf - 2026-05-16

Double-Thinking and Contradictory Arrangements in Iranian Law and Society

Although thinking double thoughts and living dual lives are not specifically Iranian traits, Iranians have nevertheless become more susceptible to them for historical reasons, which may be traced back to when Persians became Muslims. The gradual normalization of double-thinking over the centuries has given rise to social and political patterns of behavior and institutional arrangements which oscilAlthough thinking double thoughts and living dual lives are not specifically Iranian traits, Iranians have, nevertheless, become more susceptible to them for historical reasons, which may be traced back to when Persians became Muslims. The gradual normalization of double‐thinking over the centuries has given rise to social and political patterns of behavior and institutional arrangements which osc

Hög diabetesrisk bland icke-västerländska invandrare : Riktad och strukturerad prevention behövs

Political instability the last decades has forced millions of people to migrate from their homelands. In Sweden today, 1.6 million are born abroad, of which the largest immigrant groups originate from the Middle East. Immigrants from these areas represent high risk populations for type 2 diabetes with prevalence of type 2 diabetes twice as high compared to the native Swedish population. The mechanPolitical instability the last decades has forced millions of people to migrate from their homelands. In Sweden today, 1.6 million are born abroad, of which the largest immigrant groups originate from the Middle East. Immigrants from these areas represent high risk populations for type 2 diabetes with prevalence of type 2 diabetes twice as high compared to the native Swedish population. The mechan

Co-payments for additional care in publicly funded healthcare systems: ethical issues

Public health care systems face major challenges. The burden of resource constraints and continuous demands of rationings urge decision makers in countries like Sweden, Norway and the UK to find new financial solutions. One proposal that has been put forward is co-payments. In this presentation we explore ethical problems associated with co-payments in publicly funded health care systems. The issuPublic healthcare systems face major challenges. The burden of resource con-straints and continuous demands of rationings urge decision makers in countries like Sweden, Norway and the UK to find new financial solutions. One proposal that has been put forward is co-payment, where patients are given the option to pay the public healthcare provider for additional care, or more expensive alternatives,

Vertical drop jump landing depth influences knee kinematics in female recreational athletes

ObjectivesTo examine whether different vertical drop jump (VDJ) landing depth (small versus deep) and stance width (wide versus narrow) may alter movement biomechanics in female recreational athletes. The purpose was also to identify whether leg muscle strength is a predictive factor for knee control during a VDJ.DesignCross-sectional.SettingBiomechanics laboratory. Participants: Eighteen women ag

The prognostic value of dGEMRIC regarding future knee OA Long-term assessment after traumatic chondral injury and ACL injury

Abstract Background: Osteoarthritis (OA) is the most common joint disorder globally and a major cause of disabiltiy with the knee joint responsible for 80% of the disease burden. Progressive degenerative changes in cartilage tissue result in deterioration and loss of articular cartilage. Cartilage has poor capacity of healing and the detection of degeneration usually occurs at a stage of progressi

Mantle cell lymphoma strategies in primary treatment

Mantle cell lymphoma (MCL) is associated with poor prognosis due to an aggressive clinical course. Being a rare disease, there are few randomized trials in MCL and there is no defined golden standard in primary treatment. This works aimed to (I) investigate outcome in relation to primary treatment in MCL based on population-based registry data, (II) to evaluate tolerability and efficacy of lenalid

From Paper Patterns to Patterns-on-Fabric : Home Sewing in Sweden 1881–1981

From the end of the nineteenth century and one hundred years onward, home sewing was an important part of many women’s duties, but it was also a pleasure, something that existed parallel with the emerging mass-produced ready-to-wear industry. The paper patterns used for home dressmaking were often sold and distributed through women’s magazines. These pattern sections were both a kind of reader serFrom the end of the nineteenth century and one hundred years onward, home sewing was an important part of many women’s duties, but it was also a pleasure, something that existed parallel with the emerging mass-produced ready-to-wear industry. The paper patterns used for home dressmaking were often sold and distributed through women’s magazines. These pattern sections were both a kind of reader ser

Filling a gap of information : Case of Convergence in municipalities when local media entrepreneurs communicate local news

Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (x).Second, research of interconnections between mass media and work of organizations’ communication

The Subject in International Law : The Administrator of the Coalition Provisional Authority of Occupied Iraq and its Laws

In the wake of the war and occupation of Iraq, 2003–2004, international legal scholars struggled to understand and adequately describe the event and the law surrounding it. This study takes that situation of uncertainty as its point of departure, and it unfolds through an analysis of the material conditions and linguistic–rhetoric and affective–psychic registers through which the Administrator of In the wake of the war and occupation of Iraq, 2003–2004, international legal scholars struggled to understand and adequately describe the event and the law surrounding it. This study takes that situation of uncertainty as its point of departure, and it unfolds through an analysis of the material conditions and linguistic–rhetoric and affective–psychic registers through which the Administrator of