Filtyp
Finns det något utpräglande för debutverk eller är debutverk snarare en utgångspunkt för fortsatt skrivande? Föreliggande magisteruppsats beskriver Edith Södergrans, Karin Boyes, Elsa Graves, Sonja Åkessons och Katarina Frostensons debutverk. Dessa poeter analyseras i förhållande till senare verk. Metoden är textcentrerad och komparativ. Syftet med uppsatsen är att genom en jämförelse mellan debut
Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti
This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut
Thesis Purpose: This thesis investigates users of crowdfunding platforms in order to further the insight into understanding what affects their motives and behaviour. The relationship between intrinsic and extrinsic motivation as well as peer influence is investigated. Theoretical Perspective: This study is grounded on the limited theories surrounding crowdfunding and crowdsourcing, as well as rele
In this paper I review the current body of knowledge linking entrepreneurial motivation and performance. From this frame of reference I evaluate my experiences in commercialization of university research within the context of the entrepreneurship program. Commercialization of university research and external ideas has been a major priority of program. The students are strongly encouraged to develo
Purpose: To investigate how consumers understand free services on the Internet. Theories: The research is primarily based upon theories of gift giving. Methodology and analysis: The Internet is not a tangible marketplace and in order to understand the value of the free services online, we used consumers' behavioral accounts to explain how they perceive the free services that are common online.
The aim of this project is to design a solution to a payment system for people that have a diagnosis of intellectual disorder. This target group has problems with today’s payment system because it becomes successively more digital. With the digital solutions will the target group be excluded. I have been thinking of the question “What would happen if cash was removed as a payment system?”. I have
Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive,
The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i
The purpose of this thesis is to examine if and how CEO ownership affects firm performance on Swedish companies depending on the market conditions. We would also like to examine the question if this relationship still holds when taking the possibility of an endogeneity determined relationship into account. A quantitative approach using regression analysis and descriptive statistics have been used.
We have made a thesis about Collaboration for Innovation in the Öresund region from a Swedish perspective. The thesis is taking both regional and corporate aspects into consideration when studying this subject. The empiric material is based upon several interviews with persons having knowledge about our subject as well as a web survey including 49 companies situated in the Öresund region. We have
The purpose of this thesis is to provide insight into the recruitment and selection processes of high-tech companies in China and to advice returning Chinese overseas students on these recruitment and selection processes. We collected empirical data from respondents by using semi-structured interviews for the following qualitative analysis. Interview guide, selection of respondents, conduction of
Purpose: The purpose of this thesis is to gain knowledge and visualize significant issues that a future leadership of the Øresund Region should take into consideration in order to promote regional development. Context: In 2000 Copenhagen in Denmark and Malmö in Sweden got connected by the 18km long Øresund Bridge. The bridge’s explicit purpose was not only to physically connect Denmark and Sweden
The purpose of this thesis is to contribute to the current debate concerning the removal of the statutory audit for SMEs in Sweden. In order to fulfill the thesis purpose a qualitative research approach was used along with triangulation methods. As the basis of the thesis lies in the government report SOU 2008:32 and the official comments to this report, interviews were held with key persons which
If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio
Skolplikten tvingar barn i vårt land att vistas i skolan under en stor del av sina liv. Den här uppsatsen utreder skolpliktens inverkan på barn och deras föräldrar och kommunens ansvar på grund av skolplikten när mobbing pågår i skolan. Den undersöker också vad skolan och dess personal har för offentligrättsliga skyldigheter gentemot eleverna enligt svensk lag. Mobbing är ett vanligt problem i sko
PURPOSE The purpose of this thesis is to investigate why companies currently are not using social media for IR in Sweden. More specific, we are studying driving and inhibiting factors that are influencing Swedish companies to use, or not to use, this communication technology for IR. METHOD Our thesis addresses the attitudes towards using social media for IR among Swedish companies listed on the OM
