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Examensarbetets titel: Konsten att kombinera tillgänglighet och exklusivitet – En dialektisk analys av spänningen mellan premium och lyx Seminariedatum: 2025-06-05 Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Pontus Sölve, Hannes Hemgren, Julia Johansson Mozaffari Handledare: Jon Bertilsson Fem nyckelord: Varumärke, Premium, Lyx, MasstigTitle: The art of combining availability and exclusivity – A dialectical analysis of the tension between premium and luxury Seminar date: 2025-06-05 Course: FEKH29, Business Administration: Degree Project in Marketing, Undergraduate level, 15 credits Authors: Pontus Sölve, Hannes Hemgren, Julia Johansson Mozaffari Advisor: Jon Bertilsson Key words: Brand, Premium, Luxury, Masstige, New luxu

Conflict-related sexual violence (CRSV) against women can be considered a crime against humanity when used as a strategy in war. The purpose of this thesis is to, through a qualitative case study of the Bosnian War, map out how CRSV was used during the war, how it can be explained, and if there is a way to separate strategic and opportunistic rape in wartime. The research questions are answered th

This study examines how the Trump administration legitimizes the military interventions in Venezuela and Iran during 2026 through legal, moral, and political arguments. The aim is to analyze how the administration justifies the use of military force and which ideas and values carry this legitimization. The study is based on a qualitative comparative research design in which three political stateme

Executive aggrandizement is the incremental and intentional dismantling of constitutional checks and balances on executive power. One particular manifestation of this phenomenon, studied within political science for more than 100 years, is the lawful expropriation by executives of the theoretically exclusive lawmaking power of legislatures, an aggrandizement in conflict with the prescriptions of M

Mary Shelley’s Frankenstein (1818) has been scrutinised in a large variety of fields and from a wide variety of perspectives. Yet, each new published article proves there is more to be uncovered of the novel and its characters. Still, there exists a discrepancy in the attention afforded to its narrators, as the character of Victor Frankenstein is overshadowed by that of the Creature. This phenomen

The exhibition form ”the white cube” has become a convention in the design of art exhibitions, which has its foundation in the modernism‟s ideal where the artwork was meant to speak for itself. The convention has become such as the information about the work of arts doesn‟t belong on the walls because it then might disrupt and take over the experience of the work of art‟s visual appearance. The ai

MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. The service and parts market penetration rate decreases in the Danish market as the machine ages, but the need of service and parts increase why we argue that there is a market potential not being exploited as of to

The Rwandan genocide 1994 was a well-planned and ethnic based act that killed approximately 900 000 people. The UN and the colonial powers are getting much attention and are worldly discussed about the failure of interference before and during the genocide. In this study the history of colonial Rwanda will be analyzed and the UN relation will be discussed. This will be done by examining how th

In order to fully grasp the phenomena 'City' we must understand its political structure as an integrated part of its physical structure and vice versa. This thesis focuses on one crucial element of the City, the public space, and discusses it in relation to the public realm, or sphere, of the City. The aim is to see if it is possible to conceive public space as a spatial dimension of power

Denna uppsats undersöker hur arbetsgivarens omplaceringsrätt är utformad och begränsad i svenskt rätt, samt hur den kan tillämpas vid hybridarbete. Uppsatsen redogör för hur arbetsskyldigheten som följer av avtal, lagstiftning och arbetsrättslig praxis tillsammans sätter ramarna för hur en omplacering får genomföras. De frågeställningar som ligger till grund för uppsatsen avser dels omplaceringsräThis thesis examines how the employer’s right to relocate employees is structured and limited under Swedish law and how this right may be applied in the context of hybrid work. The thesis outlines how the duty to work is based on employment contracts, legislation and case law, which collectively sets the framework within which relocation of employees may take place. The research questions underlyi

High-power operation of conventional GaN-based light-emitting diodes (LEDs) is severely limited by current crowding, which increases the bias voltage of the LED, concentrates light emission close to the p-type contact edge, and aggravates the efficiency droop. Fabricating LEDs on thick n-GaN substrates alleviates current crowding but requires the use of expensive bulk GaN substrates and fairly lar

We show that collisions with stellar-mass black holes can partially explain the absence of bright giant stars in the Galactic Centre, first noted by Genzel et al. We show that the missing objects are low-mass giants and asymptotic giant branch stars in the range 1-3 M-circle dot. Using detailed stellar evolution calculations, we find that to prevent these objects from evolving to become visible in

Iran’s newly appointed Deputy Commander-in-Chief of the Quds Force, Muhammad Reza Fallahzadeh, is not only an experienced military man but also a politician with diplomatic experience. He is a vital asset for the Islamic Revolutionary Guard Corps, which wants to see its own man elected president in the June elections.

This paper presents an energy relaxation-based approach for the modeling of single crystalline magnetic shape memor)) alloy response under general two-dimensional magnetomechanical loading. It relies on concepts of energy relaxation in the context of non-convex free energy landscapes whose wells define preferred states of straining and magnetization. The constrained theory of magnetoelasticity dev

nyhetsbrev_juni.pub Nummer 3- 2011 Omställningsarbetet snart klart Lönerörelsen—kommer den igång? TJ samarbete med Attendance 2 Juni 2014 S id an t vå Omställningen—börjar den bli klar? Av Per Hammarqvist Per Hammarqvist Så börjar omställningsarbetet inom administrationen vara över för den här gången. Det finns några få ärenden som berör våra medlemmar som ännu inte är klara. Det har varit en tung

https://www.saco.se/globalassets/lokala-akademikerforeningar/privat/sj/dokument/nyhetsbrev/nyhetsbrev_juni.pdf - 2026-07-03

Transport has a large impact on children’s lives from facilitating or limiting their mobility and access to destinations to impacting their health and wellbeing. However, cities have primarily focused on facilitating motor vehicle travel, which is an adult-exclusive mode. Likely, as a result, many children are escorted to places. In this chapter, we summarize literature on children’s travel from a

This chapter examines the relationship between the diversity of membership and features of Collaborative Work Spaces (CWS) and the growth of regional entrepreneurship. CWS have grown remarkably over the past decades and, alongside a suite of other forums for interaction between entrepreneurial actors (such as meetups and accelerators), have become notable features of entrepreneurial ecosystems. CW