Sökresultat

“The majority of females are selfish and don’t want to help us lonely men out”- A netnographic study about men who are incels Incel, is short for and means “involuntary celibate”. The purpose of this study was to observe an Internet forum for incels and to examine incels self-images and social context in selected threads. Also, to see the men's perceived reality and how they describe themselv

The main aim of this thesis is to investigate the implications and dynamics behind consistency between individual resource allocation decisions and corporate strategy concept. The telecom industry, a high-velocity environment going through an extensive deregulation process, is put under the magnifying glass. Japanese telecom giant NTT Group is compared to its German counterpart Deutsche Telekom. P

Our study has found that there are different structures and strategies in China and the US. This is due to the different constraints in each country which either allows the union to flourish or cripples its ability to function in a manner that protects workers rights.

Purpose: The purpose is to research different co-operations between venue owners and WISPs, when WLAN is deployed in a public space. The aim is to establish viable business models for the interaction between the two vital actors in the public WLAN industry. In this work, the advantages and disadvantages of revenue and cost sharing will be defined, along with technical and commercial issues that ne

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-Environment Date of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management. Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn. Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender,

The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative

Syftet är att beskriva och analysera VBM och BSC samt diskutera möjligheten att integrera dessa. Studien bygger på en kvalitativ metod där teoretiska begrepp inom Value Based Management och Balanced Scorecard analyseras och jämförs med empiriska undersökningar i form av intervjuer. Kombinationen av VBM och BSC resulterar i ett lämpligt styrverktyg för många företag. Det är ingen perfekt kombinatio

This thesis examines why working time preferences differ between workers and nations, and explains the effect of working time regulation and working time flexibility on negotiating work-life balance. In five separate sections the following working time issues are examined: the number of hours worked by workers in Europe; factors affecting individual working time preferences; how working time prefe

Summary Title: Taxes and Human Capital as Determinants of Foreign Direct Investment in EU: The role of Most Favoured Nation treatment Author: Andreas Helmersson Supervisors: Cecilé Brokelind and Rikard Larsson Problem discussion and problem Formulation: The recent year’s rapid increase in foreign direct investment (FDI) is a clear indication of increasing globalisation. In order to stay competitiv

”Fan fiction writing”, or the writing of stories based upon a popular entertainment franchise, has become a topic of academic discussion. Fan fiction writers have waked the ire of movie producers, since they often write fiction that is in direct contradiction to the movie’s plot or spirit. While most academic studies on fan fiction have concentrated on his confrontational aspect of the writers’ ps

We aim to investigate the risk exposure against commodity prices in the forestry and paper industry. The intension is also to study the affect that the changes in commodity prices has on a company’s market value.

Denna uppsats behandlar hur varumärken kan förstärkas genom tillämpning av de olika country of origin strategierna. Vi har använt en kvalitativ undersökning av två fallföretag för att besvara vårt syfte. Vi har kommit fram till att företag som tillämpar effekterna av country of origin kan på ett effektivt sätt förstärka sitt varumärke. Brand origin strategin anser vi vara mest lämplig vid ett varu

The main objective of this thesis is to study the brand manager’s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever

Title: Relationship building and management – Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer Kedström, Catharina Norén. Keywords: Relationship building and management, Transaction cost, Network theory, Resource based th

Tourism is often being viewed as one of the worlds largest sectors and a great contribution to growth and development. There is a large motivation amongst developing countries to promote themselves as a tourist destination, since they expect the tourism to generate economic growth. The government of Thailand has been promoting tourism since 1960, and the number of foreign visitors has increased fr

Problemställning: Erosion är ett problem längs många stränder i Sveriges. Ett flertal stränder i Lomma kommun (sydvästra Skåne) har eroderat under en längre tid, vilket har negativt påverkat kustnära infrastrukturer och aktiviteter. Föreliggande studie fokuserar på erosionsproblemen längs en kuststräcka definierad av Öresundsvägen och V:a Kennelvägen i Bjärred, beläget i norra delen av kommunen. D

The purpose of the thesis is to explore the apparent contradiction between the seemingly altruistic social movement of green consumerism and the established Bourdieuian claim that all consumption is status driven, and hence gain a rich understanding of how consumers draw upon green discourses to claim status. The thesis is carried out within the consumer research tradition of Consumer Culture Theo