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Research question: How do social relationships and social interactions shape the behavior of young consumers on Social Media and Communication Apps? Purpose: The purpose of this study is to enhance the understanding of how the Social Customer Journey influences the purchasing behavior of young consumers on Social Media and Communication Apps. Furthermore, the study aims to explore the dynamics o

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based o

The use of natural myoelectric interfaces promises great value for a variety of potential applications, clinical and otherwise, provided a computational mapping between measured neuromuscular activity and executed motion can be approximated to a satisfactory degree. However, prevalent methods intended for such decoding of movement intent from the surface electromyogram (sEMG) based on pattern reco

‘Some textbooks treat PR as though it is a branch of moral philosophy. Such an approach leaves most PR practitioners bemused and is of limited practical use.’ (Morris & Goldsworthy 2012, 41) The grand narrative of the public relations-field in the 20th and 21st century arguably is that of professionalization. The story presented by professional associations and academics alike tells of a pract

Kjell Westös Helsingforsromaner i finsk och tysk översättning Manuela Tallberg-Nygård Helsingfors universitet Finska, finskugriska och nordiska institutionen Svensk översättning Den finlandssvenska författaren Kjell Westö är känd för sina Helsingforsromaner. Westös produktion avspeglar den finlandssvenska minoritetskulturen, mötet med den finska majoritetskulturen, förankringen i det tvåspråkiga H

https://konferens.ht.lu.se/fileadmin/_migrated/content_uploads/Manuela_Tallberg_Nygaard.pdf - 2026-05-23

This paper seeks to examine the relationship between intellectual capital (IC) elements – human capital, market capital, process capital and renewal capital – and innovation system models (ISMs), on a national level, to determine if specific IC elements have a higher degree of influence in supporting economic competitiveness, and if both IC and ISM mutually influence and reinforce one another. Thr

Sustainability has begun to be embraced by more competitive and modern businesses. We believe that the issue of sustainability cannot be avoided today by any company. Organizations that are in leading positions are already trying to take advantage of sustainability and integrating it into their business models. The concept of sustainability will be introduced and a discussion is made about the cur

The Association of Swedish Higher Education (SUHF) Experts’ Committee on Quality has research quality as one of its focus areas. The mission is to collect and discuss experiences and knowledge on how it may be possible to support and improve research quality in universities, to facilitate the exchange of ideas and to disseminate knowledge through written reports, seminars and other ac-tivities. Un

Purpose: The purpose of our thesis is to test theories surrounding the drivers of M&A; of their occurrence, size and affect, and from that derive their applicability on the European internet gambling industry. Methodology: This thesis uses deductive methods in which it tests theories with hypotheses by quantitative measures. Financial data have been gathered of companies in the internet gambli

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Purpose: The purpose of our study is to further the understanding of the dynamics between organizational identity, culture and image, and the role of HR in this dynamic. Theoretical Model: Our own conceptual understanding of the Organizational Identity Dynamics Model as put forwards by Hatch and Schultz (2002) Empirical Foundation: Our empirical material was gathered through semi-structured interv