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Media advertising in Europe - The issue of standardisation from both the business and legal perspective

It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This

Interaction and barriers - the Big Four audit firms in the Öresund region

Uppsatsens syfte är att skapa en bättre förståelse kring samarbetet och rörligheten mellan var och en av de fyra stora revisionsfirmorna över sundet. Detta med ett huvudsakligt fokus på revision. Uppsatsens studie är kvalitativ och utförd med hjälp av intervjuer för att svara på forskningsfrågan; Hur samarbetar The Big Four över Öresund och upplever de någon rörlighet? Teorin om strategiska allian

CSR Communication: An Explorative Study on the Message Content and the Meanings they Convey

We explored how a company tries to overcome the problems of awareness, attribution and the definitional misunderstandings of the CSR concept by investigating the message content of communication of a company that positions themselves on their CSR values and activities. This study has an exploratory approach with a strong qualitative focus. The empirical data for this study was collected from Baris

The effectivity and easiness of Constraint Programming on the Vehicle Routing Problem

Vehicle Routing Problem (VRP) är en variant på det mer kända Han- delsresandeproblemet. VRP går i stort ut på att finna rutter för en flotta av fordon som ska besöka ett antal kunder och i vissa fall optimera dessa rutter för att minimera sträckan som fordonen färdas. Det förekommer ofta flera bivillkor, exempelvis att en viss kund måste besökas innan en viss tidpunkt. Jag har undersökt lättheten The Vehicle Routing Problem (VRP) is a variant of the more famous Travel- ling Salesperson Problem. The VRP basically consists of finding the routes for a fleet of vehicles to visit a number of customers and in some cases op- timize this route to minimize distance traveled. Often there are many side constraints, e.g. a certain customer must be visited before a certain time. I have investigated the

Talk the Talk and Walk the Walk: En genusstudie om hur DDR i teori och praktik påverkar situationen för kvinnliga kombattanter i Colombia

The peace accord between the government of Colombia and the FARC-guerrilla has caught the attention of the world, not least for its deliberate focus on gender and the inclusion of women in the peace process. This essay aims to investigate the relation between theoretical outlining guidelines presented within the IDDRS framework. As to the construction of Disarmament, Demobilization and Reintegrati

“Generally, fast fashion and sustainability are not a match made in heaven” – en diskursanalys av The Guardians och The Business of Fashions skildring av modemarknaden i skärningspunkten mellan snabbmode- och hållbarhetsdiskussioner

Sustainability issues within the fashion market is frequently debated. Especially, whether fast fashion can be considered as sustainable. This bachelor thesis draws on the discussion about fast fashion and sustainability, and how different discourses is being reproduced within different media outlets. By comparing journalistic articles about fast fashion and sustainability from the news media outl

The Pope and the Brogue – Om översättning av dialekt i Darragh Martins Future Popes of Ireland

Denna uppsats är baserad på en översättning av kapitel 1-9 i första delen av romanen Future Popes of Ireland av den irländske författaren Darragh Martin. Efter en inledande källtextanalys baserad på modellen som beskrivs av Hellspong & Ledin i Vägar genom texten – Handbok i brukstextananalys (1997) följer ett kortare medierande avsnitt om överväganden inför översättningen, där valet av översät

Silent distrust, vocal campaign- The reality of social services after the LVU- storm- A qualitative interview study on trust, treatment, and disinformation

På senare år har socialtjänsten i Sverige blivit måltavla för desinformationskampanjer, där särskilt den så kallade LVU-kampanjen har väckt starka reaktioner och spridit misstro mot myndigheten, framför allt bland utrikesfödda grupper. Denna uppsats undersöker hur socialarbetare upplever att dessa kampanjer påverkar deras arbete och relationen till klienter, samt hur de hanterar frågor om förtroen

"I think everybody actually knows the difference between smacking a kid and abusing a child” : En kvalitativ innehållsanalys av Family Firsts kampanj om the anti-smacking law

Abstract: The purpose of this study was to elucidate the organisation Family First's campaign against the anti-smacking law in New Zeeland. This has been done through a qualitative content analysis of how Family First use arguments and rhetoric in their campaign, and what consequences Family First mean the anti-smacking law has had for the society, the parents and the children and how this con

CRE sale and leaseback – Does it lead to a positive abnormal return on the lessee’s stock value on the Swedish market?

The purpose of this study is to investigate if a CRE sale and lease back transaction generates a positive abnormal return on the lessee’s stock value, by using event study methodology. Furthermore, the probable relationship between the positive abnormal return and the transaction value, as well as the cash flow is investigated by using linear regression. A short term as well as a long term perspec

Influencing the European Union through lobbying: An emphasis on the European Parliament and a case study of ECON

Lobbying within the EU is a welcome and frequently used way of constructing the policy process. The aim of this thesis is through a text analysis describe and understand the influence that interest groups have on especially the European Parliament but also the Commission. My objects of study are the three institutions of the European Union with an emphasis on the European Parliament. I use network