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Thesis purpose: The purpose of the master thesis is to examine what affects Generation Y’s values, attitudes and beliefs towards the fair trade label and ecological quality labels. The purpose is also to investigate how these two quality labels are received by Generation Y, in order to delve deeper into the relationship between the labels. This research will contribute with new insights about Gene

ABSTRACT Title: The Good, the Bad and the Rhetor Rhetoric in Management Guru Literature Date of Seminar: June 2nd 2009 Course: BUSM 18 D level – Degree Project in Managing People, Knowledge and Change Authors: Louise Nass, Nichola Jones and Vesna Mirkoska Supervisor: Dr. Peter Svensson Keywords: Management gurus, rhetoric, ethos, pathos, logos, binary, analog, ambiguity tolerance, decision making,

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

En sammanfattning av uppsatsen på maximalt 8000 tecken. This thesis is mainly dealing with the mobility of the employees within the borders of the European Union. Legislative framework from the EU is favourable and the Commission has set as one of it goals to promote the migration. Globalisation trends and contemporary business concepts need people who are mobile on the other hand. But migration n

Title: Culture’s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisf

We have identified a number of different roles within the controller’s role itself. Two types of discrepancies were discovered. The first one, called interpretation gap shows that there is a discrepancy between the managers’ expectations on the role of the controller and the controllers’ interpretation of these expectations. The second discrepancy illustrates that there are expectation gaps occurr

This chapter introduces the Handbook of Research on Entrepreneurial Learning. It provides a brief review of how entrepreneurial learning emerged as a research field during the 1990s and early 2000s, coupled with an overview of the research field based on a bibliometric analysis of published research in the past fifteen years. It uses this analysis to depict the evolution of articles over time, top

When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective

The “peer to peer” (P2P) is a technology of downloading and filesharing between online - Internet - users by the mean of specified software. Since June 1999, the Napster software has made the happiness of millions of individuals who used it to obtain and share free audio files Mp3. Rapidly, the major recording companies have prosecuted the Napster Company and managed to force it to close down. The