Walking the Walk and Talking the Talk: A Case Study of Organizational Identity Dynamics at Sparbanken Gripen
Purpose: The purpose of our study is to further the understanding of the dynamics between organizational identity, culture and image, and the role of HR in this dynamic. Theoretical Model: Our own conceptual understanding of the Organizational Identity Dynamics Model as put forwards by Hatch and Schultz (2002) Empirical Foundation: Our empirical material was gathered through semi-structured interv
