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This paper examines the use of history on the website This is the Real Spain run by the Spanish nation branding project España Global. With the use of narrative analysis, articles about the history of the country are studied in order to bring clarity to how history is used to legitimize Spain and strengthen its economy. The paper investigates what positive image the country wants to promote about

The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-

I dagens samhälle ser vi diskussioner rörande klimatfrågor och jämställdhet både på samhälls- och individnivå. Dessa diskussioner engagerar och kan påverka allt ifrån stora aktörer till enskilda individer. Denna uppsats intresserar sig för hur dessa diskussioner samverkar när ett företag väger in båda frågorna vid marknadsföringsstrategier. Uppsatsen är en kvalitativ textanalys vars syfte är att u

Fem nyckelord: ledarskap, social legitimitet, sociala medier, Twitter, Elon Musk Forskningsfråga: Hur kan ledare använda sig av kontroversiella uttalanden på sociala medier för att skapa och upprätthålla social legitimitet? Syfte: Syftet med denna studie är att skapa förståelse för hur ett kontroversiellt språk och uttalanden på sociala medier, med Twitter som exempel, kan användas för att skapa o

Understanding foreign policy changes has been an important part of academic research for decades. During the Cold War, when national security was at its most uncertain, we saw a focus on recognizing the patterns that could lead to changes in how a state approaches their foreign policy. In 2018 Imran Khan was elected prime minister in Pakistan along with his party Pakistan Tehreek-E-Insaf. Along ca

Denna uppsats tar upp påstådda sovjetiska aktiva åtgärder och USA:s motåtgärder angående AIDS-desinformationskampanjen under 1980-talet, idag känd som operation “Denver”. Med användning av tidigare sekretessbelagda dokument från båda parter och myndighetsrapporter strävar vi efter att pröva teorier om aktiva åtgärder och inneslutningsstrategi. Arbetet har utgått från en kvalitativ innehållsanalys

Title: Value Creation in M&As in Sweden - Is the Stock Market able to Predict Customer Reactions? Seminar date: 2011-05-31 Course: BUSM36, Degree Project Master level in Corporate and Financial Management, Business Administration Master level, 15 University Credit Points (15 ECTS) Authors: Besnike Bahtiri and Ammeli Stigborn Advisor: Rikard Larsson Five key words: M&As, Sweden, customer re

The purpose of this study was to examine the connection between goodwill intensity and stock market risk and how the transition to the IFRS has effected this connection. In the end of 2010 several financial analysts expressed their concerns about the increasing goodwill intensity in listed Swedish corporations. However, in this study examining the connection between goodwill intensity and stock ma

Objectives: In this thesis we studied the performance of active extension portfolios constructed by using momentum/contrarian strategies. Fundamentally, the difference between the 130/30 and the long-only asset classes is the relaxation from the long-only constraint. The main implication of this study is to find out whether the 130/30 strategy is value adding, in comparison to other actively manag

Research has identified the central role played by shame within a wide spectrum of public health issues including several common and serious threats to psychological and physical public health including depressions, dependency of substances, eating disorders, suicide, violence and sexual abuse. Shame has been described as “the master emotion of everyday life” but it is an emotional condition which

The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit ra

En sammanfattning av uppsatsen på maximalt 8000 tecken.

The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department.

https://www.lu.se/evenemang/europe-day - 2026-05-16

https://www.lu.se/evenemang/sustainable-ai-practice-computational-costs-real-world-impacts - 2026-05-16

https://www.lu.se/evenemang/ai-lund-lunch-seminar-green-teaming-ai - 2026-05-16

https://www.lu.se/evenemang/introductory-workshop-research-catalogue - 2026-05-16