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The Social Customer Journey: How Social Platforms Shape Young Consumers' Buying Behaviors - A Qualitative Study of Traces and Interactions in the Digital World

Research question: How do social relationships and social interactions shape the behavior of young consumers on Social Media and Communication Apps? Purpose: The purpose of this study is to enhance the understanding of how the Social Customer Journey influences the purchasing behavior of young consumers on Social Media and Communication Apps. Furthermore, the study aims to explore the dynamics o

Vulnerability of a water distribution network from a hydraulic point of view

As the global population continues to grow and the demand for clean drinking water in-creases, the importance of a functioning water distribution network becomes evident. In the design and planning phase of a distribution network, a hydraulic model is a helpful tool for predicting consequences of an action and defining vulnerable parts of a network. This study attempts to set up a reliable and cal

Entering a new market – A model for evaluating a new commercial real estate market

The development for Skanska Commercial Development (SCD) during the last years has been positive on all markets and Skanska therefore plans on expanding their activity. Central and Eastern Europe has had a considerable economic development, what is assessed to continue during the next following years. Bucharest is one possible alternative in the CEE for a new establishment by SCD. However, the inv