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A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relat

Based on a review of recent developments in Sweden and Finland, this chapter analyzes the roles of public organizations in the governance of a transition to Mobility-as-a-Service (MaaS). In particular, we draw on insights from transition frameworks to explore what these two pioneering cases can teach us about how the public sector can both enable the development of MaaS and steer the development t

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

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The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and

The aim of this study is two folded. We wish to investigate if there is a value premium from hedging jet fuel exposure for American and European airlines. We also seek to answer if airlines can affect their probability to default by using Risk Management. During the period 2003 – 2006 there existed a value premium for airlines that hedged their expected future consumption of jet fuel. This premium

Problem discussion: To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers’ needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at Axis with the main tas

The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams.

Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the

Grocery retail is going through a rapid shift. Consumers now expect to be able to shop online or in stores, get orders delivered when and where they want, and preferably as quickly as possible. This development is called omnichannel and means grocery retailers must transform their logistics networks to meet consumers’ evolving expectations and demands. The omnichannel transformation includes, for

8 maj 2026 17:00 till 17 maj 2026 16:00 | Utställning Våra studenter öppnar upp sina ateljéer för solopresentationer, samtidigt som skolans projektrum och gemensamma ytor omvandlas till en stor grupputställning. Varmt välkommen till Konsthögskolans årsutställning 2026! (eng below). Studenterna arbetar i en mängd olika tekniker, och en lika stor mångfald finns att finna i tematik. Utställningen ger

https://www.lu.se/evenemang/arsutstallning-annual-exhibition-2026 - 2026-05-10

During the 1970s, vocabulary knowledge was a central topic within the field of Swedish sociolinguistics, often discussed from a democratic point of view focusing on inclusion and accessibility in the society. This study links up to this tradition by reporting a survey of how the vocabulary knowledge has changed over time in Sweden, building on data from theSwedish Scholastic Aptitude Test (SweSAT)

Workshop 18 oktober 2017: Ett hållbart Lunds universitet Dokumentation från Workshopen Framtidens hållbara universitet 18 oktober 2017 Workshopen var en del av vetenskapsveckan Framtidens universitet som arrangerades av Lunds universitet 16–22 oktober 2017. Workshopen arrangerades av Lunds universitets Hållbarhetsforum i samarbete med bland annat miljöavdelningen vid Lunds universitet, LUCSUS (Lun

https://www.hallbarhet.lu.se/sites/hallbarhet.lu.se/files/sammanfattning_workshopbord_18okt2017.pdf - 2026-05-11