Filtyp
The purpose of this thesis is to examine the potential business model transformation in the forest industry, and to find out how, and in which areas future profits will be made. With an abductive approach, the study was conducted by forming a comprehension of the business model transformation in the forest industry, based on the developed theoretical framework. The empirical findings were generate
Syfte: Syftet med uppsatsen har två delar: Att göra en konkurrensanalys av fem företag i polymerindustrin, en mogen industri, genom att identifiera viktiga strategiska nyckelområden och använda detta som grund. Konkurrensanalysen kommer sedan att vidareutvecklas genom att använda strategy canvas med intentionen att visualisera företagens strategier. Metod: Undersökningen har ett kvalitativt angrep
Problem Discussion: Nissan Diesel became a part of the Volvo Group in the end of March, 2007. A year has passed and the integration process is making progress but it is perceived to lack some momentum. Our sponsor would like to understand if there are any potential barriers to the integration process. (Haspeslagh, et al., 1991) and (Pablo, 1994) presents two different sets of determinants that can
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products
This thesis will through the use of various approaches determine the key drivers for dividend payouts for A-listed Swedish firm. The time frame reaches from 1997 to 2003 an the thesis covers 48 companies.
This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was
Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global marke
The thesis deals with consumers behaviour in the use of online services and the cultures effect on it. It is a study of Swedes and Danes use of online job data bases. The thesis is based on a quantitative study. A questionnaire were used sent out to 80 Swedes and 80 Danes. The theory concerns areas of online consumer behaviour, decision making and services theory as well as theories within culture
The Telecom industry is facing a paradigm shift, where the industry is converging with Internet technologies and the market is becoming more sophisticated. This results in more demanding customers, and the need for offering more content and services with a focus on usability for the end-users. The operators are starting to loose both their strong position and revenue in the Telecom industry, due t
A qualitative single case study with an exploratory approach. The study is based on the theories concerning Brand Identity, M&A’s, Corporate Branding Strategy, Employer Brand, Holistic model of internal branding. The data was collected through semi-structured in-depth interviews of Head of Representative Board, Chancellor and employees in Free University of Tbilisi. The most significant conclu
With the perception from literature that the partial concepts within SRHR (Sexual and Reproductive Health and Rights) Sexual Health (SH); Reproductive Health (RH); Sexual Rights (SR); and Reproductive Rights (RR) where used more or less interchangeably and to an uneven frequency, my aim for this paper was twofold – to find the distinctions between the partial concepts and through framing theory su
I uppsatsen analyseras Harry Potter-böckernas skildring av hur det dras upp gränser mellan olika raser inom magivärlden i förhållande till Zygmunt Baumans teori om hur judarna under 1800-talet utsattes för antisemitism på grund av att de antogs överskrida nationalitetsgränserna. Dessutom förs en argumentation för att böckerna kan läsas som en allegori över vår världs rasism. Rasismen i magivärlden
