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We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
In Delhi, as in many other large cities in developing countries, the inappropriate management of municipal solid waste is a significant flaw in the quality of life of its residents, and a serious threat to the environment. Taking the integrated approach to solid waste management as its point of departure, this thesis focuses on city residents as waste producers and their role in municipal solid wa
The purpose of this paper is to develop and propose from a social constructivist perspective a dynamic model for the concept of morale as it exists within two Swedish organizations. The impetus for doing the study comes from the current emphasis on maintaining or improving morale given the need for redundancies in the face of an economic recession. Further, to address the claims made that improvem
As a PhD research proposal, this paper is centered on the critical aspects of knowledge sharing and innovation under the background of global competition. By presenting an array of perspectives for understanding knowledge sharing and innovation, I get a close look at the problem within organizational control that goes central into innovation practice and knowledge sharing activities. To capture th
This Master Degree Project, presented as a Research Proposal, is critically portraying a couple contemporary Strategic Human Resource Management (SHRM) practices belonging to the Performance Management System: i.e. Performance Appraisals and Feedback. The SHRM function is being critically discussed against its’ history of development and secondly how this function acts as a representative of the ‘
Objectives: The objective of this study is to find out whether currency carry trades are prudent investments or a pure lottery. To consider currency carry trades as a prudent investment strategy they have to fulfill at least one of the following two criteria • The risk-adjusted performance of currency-carry trades should match or outperform the risk-adjusted performance of the equity indices. I.e.
The main purpose of this thesis is to uncover the relationship that exists between the formation of purchase intentions and the factors that influence the process of intent formation; a specific focus will be given to the discovery of the impact of negative eWOM within a consumer’s pre purchase decision context. The thesis uses an inductive and qualitative design. The authors propose and apply two
The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that consumers have of environmental labeling strategies. The goal of this paper is to give recommendations on whether the use of carbon labeling can hel
We would like to learn more about how the restrictive policy against incentive programmes affects the board’s of Swedish state owned commercial firms ability to govern management in an efficient way. We also want to find out if there are different consequences in reference to this that are not directly linked to corporate governance issues. Our empiric observations have been made in order to profo
This paper explores the effects of anti-terrorism policy and legislation on the Muslim immigrant communities, in general, and British-born Muslims, in particular. R v Malik, in which the Court of Appeal quashed Samina Malik's conviction on terrorism charges, provides our point of entry into the legal discourse on counter-terrorism. Malik's conviction at the Old Bailey and the subsequent decision o
