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Purpose – The purpose of this paper is to examine how Chinese automotive brands evolve from local to global players through different internationalization strategies and how they have to elevate their brands in the minds of consumers to reach global success. Design/methodology/approach – A longitudinal case and qualitative study of the Chinese brands: Geely, BYD, and SAIC (MG)’s internationalizat
Purpose: This paper explores the phenomenon of intra-portfolio co-branding in a house of brands and examines how co-branding partnerships increase brand equity and strengthen both the participating brands and the corporate portfolio. It also derives actionable guidelines on how to leverage such synergies. Methodology: A qualitative study based on secondary data, using case studies of Dior by Birke
Purpose: The purpose of this study is to increase the understanding of why some rebrands trigger strong negative reactions. By comparing Jaguar’s 2024 rebrand with Mini’s 2015, the paper explores how rebranding efforts with varied approaches can have significantly different outcomes. Theory: The study uses Kapferer’s brand identity prism (2012), which understands brand identity through six facets
nutrients Article Daily Intake of Milk Powder and Risk of Celiac Disease in Early Childhood: A Nested Case-Control Study Elin M. Hård af Segerstad 1, Hye-Seung Lee 2, Carin Andrén Aronsson 1 ID , Jimin Yang 2, Ulla Uusitalo 2, Ingegerd Sjöholm 3, Marilyn Rayner 3 ID , Kalle Kurppa 4, Suvi M. Virtanen 5, Jill M. Norris 6, Daniel Agardh 1,* ID and on behalf of the TEDDY Study Group 1 The Diabetes an
Although several studies have reported on the anti-tumoural properties exerted by 3-hydroxy-3-methylglutaryl-coenzyme A reductase (HMG-CoAR) inhibitors (statins), the in vivo expression of HMG-CoAR in human cancer has been considerably less investigated. In our study, we examined the immunohistochemical expression of HMG-CoAR in 511 incident breast cancers within the Malmö Diet and Cancer Study in
Mesh fixation is used to prevent recurrence at the potential risk for chronic pain in TEP. The aim was to compare the impact of permanent fixation (PF) with no fixation (NF)/nonpermanent fixation (NPF) of mesh on chronic pain after TEP repair for primary inguinal hernia.
OBJECTIVE: To investigate the significance and pathogenic potential of a highly conserved major type II collagen triple-helical epitope-specific antibody (U1; amino acids 494-504) in vivo and in vitro in patients with early rheumatoid arthritis (RA) and in experimental animal models of collagen-induced arthritis (CIA). METHODS: U1-specific antibodies in sera from patients with early RA (with or wi
PURPOSEAPR-246 (PRIMA-1MET) is a novel drug that restores transcriptional activity of unfolded wild-type or mutant p53. The main aims of this first-in-human trial were to determine maximum-tolerated dose (MTD), safety, dose-limiting toxicities (DLTs), and pharmacokinetics (PK) of APR-246. PATIENTS AND METHODSAPR-246 was administered as a 2-hour intravenous infusion once per day for 4 consecutive d
The validity of atrial fibrillation (AF) diagnoses in national registers for use as endpoints in prospective studies has not been evaluated. We studied the validity of AF diagnoses in Swedish national hospital discharge and cause of death registers and the occurrence of and risk factors for AF in a middle-aged Swedish population using these registers. Our study included the 30,447 individuals (age
This paper investigates the relationship between anticipation that employers may discriminate against certain people (not specified, but not specifically the respondent) according to race, colour of skin, religion or cultural background, and self-rated health, adjusting for social capital in the form of generalised (horizontal) trust in other people. It also investigates ethnic differences in anti
Among the fundamental problems in canopy turbulence, particularly near the forest floor, remain the local diabatic effects and linkages between turbulent length scales and the canopy morphology. To progress on these problems, mean and higher order turbulence statistics are collected in a uniform pine forest across a wide range of atmospheric stability conditions using five 3-D anemometers in the s
Patients suffering from an incisional hernia after abdominal surgery have an impaired quality of life (QoL). Surgery aims to improve QoL with a minimum risk of further complications. The aim was to analyze QoL, predictors for outcome, including recurrence and reoperation rates during the first postoperative year.
OBJECTIVE: Our objective was to identify characteristics of infants and their families who were enrolled, refused to enroll, or were excluded from The Environmental Determinants of Diabetes in the Young (TEDDY) study. METHOD: 16,435 infants screened at birth and identified as at increased genetic risk for type 1 diabetes (T1DM) were placed into one of three categories: enrolled, excluded, or refus
Abstract Objective. Several studies indicate that ethnicity may be a strong predictor of poor self-rated health (SRH). The aims of the present study were to investigate whether there was an association between ethnicity and poor SRH in subjects with type 2 diabetes and to determine if the association remained after adjusting for possible confounders such as age, gender employment, marital status,
OBJECTIVES: The purpose of this study was to assess the effect of persistent organochlorine compounds through the dietary intake of fatty fish from the Baltic Sea on human fertility. METHODS: Information on time to pregnancy, subfertility, and infertility was collected retrospectively by self-administered questionnaires in 2 cohorts of fishermen's wives from the Swedish east (by the Baltic Sea) an
Assessment of image analysis methods and computer software used in (99m) Tc-MAG3 dynamic renography is important to ensure reliable study results and ultimately the best possible care for patients. In this work, we present a national multicentre study of the quantification accuracy in (99m) Tc-MAG3 renography, utilizing virtual dynamic scintigraphic data obtained by Monte Carlo-simulated scintilla
Purpose - The purpose of this paper is to investigate a strategic change from parallel cell-based assembly (old) to serial-line assembly (new) in a Swedish company with special reference to how production system design elements affect both productivity and ergonomics. Design/methodology/approach - Multiple methods, including records and video analysis, questionnaires, interviews, biomechanical mod
OBJECTIVES: To investigate the reliability of a combined strategy of clinical assessment score followed by a local D-dimer test to exclude deep vein thrombosis. For comparison D-dimer was analysed post hoc and batchwise at a coagulation laboratory. DESIGN: Prospective multicenter management study. SETTING: Seven hospitals in southern Sweden. SUBJECTS: 357 patients with a suspected first episode of
