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Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. Conclusion The findings r

The purpose of this thesis is to add further knowledge regarding the mixing of languages (code-switching) in Japanese popular music from the 1970s and 1980s. The genre of focus is the newly resurfaced musical style city-pop. Analysis of functional elements as well as a quantitative examination of three established code-switching types was made. Comparisons of the code-switching construction in son

Since 1992 the European Union has been granting certificates attesting the veracity and legitimacy of products in all of the EU. Such certificates are a symbol of the importance given by the European Union to the protection of regional products against falsifications of unique foodstuff products and the maintenance of good reputation of rural producers and rural areas. There is, however, a great

This thesis reviews the impact and relevance of the Integrated Housing Development Programme (IHDP) on the economic and social wellbeing of the urban poor in Addis Ababa, Ethiopia. By situating the programme’s performance from the perspective of its residents and the urban poor in speculative urbanisation theory, the study investigates the urban transformation dynamics it has created. The research

In the last years, a lack of trust in multi-lateral agreements has been rising, in part because of the absence of a global legally binding environmental regime, since the end of the Kyoto Protocol. The urban climate governance arena has been emerging as a much more promising scenario for climate action. Municipalities have been setting an ambitious climate agenda, planning for climate mitigation a

This thesis examines how sustainability is prioritised politically and integrated in the Danish municipal primary and lower secondary education. It consults representatives from the Ministry of Education, the unicipality of Copenhagen and ten lower secondary education teachers about their perceptions of sustainability and education and their experiences with integration of sustainability education

Africa has in the past received negative portrayal on traditional media. It has been portrayed as a continent full of endless problems. The positive aspects have been ignored and the negative aspects amplified. Thus, the discourse surrounding the continent has been majorly negative. This study seeks to understand storytelling by different groups of video bloggers on YouTube and the effect their vi

Adipic acid is considered as the most valuable dicarboxylic acid with industrial use; however, its production is heavily petroleum-based. This non-natural metabolite can be produced de novo through different metabolic pathways, one of which is the alpha-ketoacid elongation pathway. This investigation revolved around the study of the enzyme that catalyses the first +1C elongation reaction of the pa

Ethiopia produces 86% of its electricity from hydropower source, still they experience frequent power shortages. As they are part of the East African Power Pool, this power shortage is usually made up for by buying energy from other members of the pool. Forecasting the energy available for usage in the future allows Ethiopia to buy energy ahead of time when prices are low, but also to sell surplus

This thesis follows the short path drawn by scholars in the empirical study of CE value propositions, aiming to provide answers to how firms attempt to shape urban mobility consumption in practice. For doing so, this paper takes over the empirical study of the value propositions of ten innovative shared mobility business models which constitute on its own some practical examples of circular busine

China’s increasing assertiveness in the South China Sea towards its neighbouring countries has been a clear awakening for the European Union as well as its member states. The situation has attracted military vessels from the United States whose mission has become to ensure the continuation of freedom of navigation and movement in the South China Sea. However, the EU’s involvement in the situation

This study examines two Swedish EFL textbooks, Viewpoints 2 and Blueprint B, aimed at the English 6 course in Swedish upper secondary school. The aim of the study was to investigate the cognitive levels of reading comprehension questions accompanying literary excerpts in the two examined textbooks. This was done by categorising the reading comprehension questions into the cognitive levels of the r

There was a need for a questionnaire measuring acute stress, early responses to traumatic experiences, in adults in Swedish. The first version of the Stanford Acute Stress Reaction Questionnaire (SASRQ) is thoroughly validated and has been updated to follow the diagnostic criteria in the Diagnostic and Statistics Manual of Mental Disorders, fifth edition. We translated the Stanford Acute Stress Re

Sexual violence is ubiquitous. It occurs everywhere. Due to the very nature of sex crimes, however, victim-survivors from sexual violence are much more vulnerable from ‘secondary victimization’ which is also known as ‘post crime victimization’ or ‘double victimization.’ Given that people get common knowledge on human rights issues from newspapers, in particular online articles today, I focused on

This thesis work focuses on the categorisation of a Sodern Genie-16 Neutron Generator, at the Nuclear Applications Laboratory, Lund University. To that end, the goals of this work focuses on the re-development of the pre-existing infrastructure surrounding the Sodern Genie-16 Neutron Generator for the purposes of internally irradiating samples, and the subsequent categorisation of the new configur