Speed And Spectacle : a qualitative case study on fan engagement within a Formula One fan community through Netflix’s Drive to Survive
Since its early days, Formula One has been seen as a spectacle. Traditionally, what made the sport spectacular was the drivers who put their lives at risk during every race. However, with the acquisition of Formula One by the American media giant Liberty Media Corporation in 2017, the sport has gone through a significant transformation, where it has evolved from a purely racing-focused championshi
