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LL_SMMV24_eng_VT22_211126 Reading list Retail Marketing: Theoretical perspective and Concepts (SMMV24), 7,5 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29, last revised 2021-11-26. The reading list is valid from 2022-03-28. Alexander, Bethan, & Blazquez Cano, Marta. (2020). “Store of the future: Towards a (re)invention and

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2021-11/LL_SMMV24_eng_VT22_211126.pdf - 2026-06-26

As more people move to cities and urban areas are growing, demand for urban transport increases. This leads not only to pressure on sustainability and climate goals, but also on the attractiveness and liveability of urban areas. Thus, it is necessary to decrease the use of private cars and create a modal shift towards more sustainable modes of transport, such as walking, cycling and public transpo

Agile methods have the recent years gained ground within the software industry by being lean and flexible, and one of the companies having adopted agile methods is the fast‐growing Swedish developer of mobile applications Tactel AB. The company was interested in enhanced knowledge within the agile area, specifically about Scrum, and with one of its development teams – Mobical – in focus, Tactel wa

4th September 2013, Wednesday QMOD 2019 Preliminary Program 13th October, Sunday 16:00-18:00 QMOD-ICQSS Registration 18:00-19:00 Welcome Reception 19:00-21:00 Welcome Dinner 14th October, Monday 08:30-09:00 Conference Opening 09:00-10:00 Plenary Session 1 10:00-10:30 Coffee Break 10:30-12:00 Parallel Sessions 1 1 2 3 4 5 12:00-13:30 Lunch 13:30-15:00 Parallel Sessions 2 15:00-15:30 Coffee Break 15

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/qmod_2019_preliminar_program.pdf - 2026-06-26

The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-

Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. We conducted a multi-method qualitative study, combining observations and interviews in order to explore and understand the online customer journeys of consumers

Människors köpmönster ändras i takt med att digitala lösningar blir en allt mer integrerad del i deras vardag. Det blir allt lättare att hitta produktinformation och inköp kan utföras var som helst. Denna förändring är lätt att se inom de flesta delar av detaljhandeln, men inom livsmedelsbranschen är förändringen inte lika tydlig. Syftet med detta examensarbete var att genomföra en analys av köpmAs digital solutions become a more integrated part of peoples’ everyday life, their purchasing patterns are changing. Today it is easier to research products and purchases can be performed anytime, anywhere. The change is apparent in most retail sectors but not as much in the fast moving consumer goods sector. By using a user-centred approach this master thesis aim to analyse the user behaviour wi

LL_SMMV23_eng_VT20_200129 Reading list for Service Logistics (SMMV23), 7,5 hp. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29. The reading list is valid from 2020-02-01. Cardenas Ivan, Borbon-Galvez Yari, Verlinden Thomas, Van de Voorde Eddy, Vanelslander, Thierry & Dewulf, Wouter. (2017). City Logistics, Urban Goods Distribution a

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smmv23_eng_vt20_200129.pdf - 2026-06-26

LL_SMMV23_eng_VT20_200129 Reading list for Service Logistics (SMMV23), 7,5 hp. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29. The reading list is valid from 2020-02-01. Cardenas Ivan, Borbon-Galvez Yari, Verlinden Thomas, Van de Voorde Eddy, Vanelslander, Thierry & Dewulf, Wouter. (2017). City Logistics, Urban Goods Distribution a

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2021-12/LL_SMMV23_eng_VT22.pdf - 2026-06-26

This chapter explores how technological advances can shape our future consumption, marketing, and society. Using a McLuhanian theoretical lens, and the metaverse as an illustrative example of emerging technological development, the chapter unpacks the marketing and socio-political implications of technological advances. It delves into how brands have been using the current rendition of the metaver

To achieve global change in order to battle climate change, it is important that consumers all over the world actively engage in more sustainable consumption. This is particularly important in Asia where 90 percent of the global consumption growth will occur during the next decade. This chapter looks at two countries in Asia, Taiwan, and China, which share a similar culture and language, but diffe

Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. After the collection process, the d

Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. Methodology – This stud

Postdoctoral fellow Contact details Email: hossain [dot] shahriar [at] fek [dot] lu [dot] seOrganisation Marketing Service point: 10 WebpageHossain Shahriars profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Publications Displaying of publications. Sorted by year, then title. Filter by type AllArticleBook chapterDoctoral Thesi

https://www.lusem.lu.se/hossain-shahriar - 2026-06-25

Affiliated Researcher Contact details Email: hossain [dot] shahriar [at] fek [dot] lu [dot] seOrganisation Marketing Service point: 10 WebpageHossain Shahriars profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Publications Displaying of publications. Sorted by year, then title. Filter by type AllArticleBook chapterDoctoral The

https://www.real.lu.se/en/hossain-shahriar - 2026-06-25

4th September 2013, Wednesday QMOD 2019 Program 13th October, Sunday 16:00-20:00 QMOD-ICQSS Registration 18:00-19:00 Welcome Reception 19:00-21:00 Welcome Dinner 14th October, Monday 08:30-09:00 Room BC Conference Opening: Su Mi Dahlgaard, Park & Jens J. Dahlgaard, Conference Co-Chairs 09:00-10:30 Room BC Plenary Session: Heejun Park, Professor, Korea: Platfornovation: Platform-based Innovation Hå

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/qmod_2019_final_program_2019_0930_0.pdf - 2026-06-26

4th September 2013, Wednesday QMOD 2019 Final Program 13th October, Sunday 16:00-20:00 QMOD-ICQSS Registration 18:00-19:00 Welcome Reception 19:00-21:00 Welcome Dinner 14th October, Monday 08:30-09:00 Room BC Conference Opening Su Mi Dahlgaard, Park & Jens J. Dahlgaard Conference Co-Chairs 09:00-10:00 Room BC Plenary Session 1 Heejun Park, Professor, Korea Platfornovation: Platform-based Innovatio

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/qmod_2019_final_program.pdf - 2026-06-26

This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. The research set forth brand perspective to create an in-depth understanding of the mechanisms

Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. This study thus aimed to create knowledge about the individuality of actual customer journeys from the viewpoints of individual customers of different age groups. Theore