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Retail Knowledge Bank What challenges do retail staff face in their day-to-day work? What do today's customers need and how do they express those needs in-store? What conditions do retail staff have? And what conditions do they need in order to meet customer needs in the contemporary retail landscape? We already know that retail staff are crucial to creating (a positive or negative) customer exper
Purpose: The purpose of this paper is to explore the current trends, implications and challenges of information systems (IS) related to omni-channel logistics. Design/methodology/approach: An exploratory survey study is conducted with 23 Swedish retail companies transforming to omni-channel logistics. The study investigates the retailers’ current situations regarding logistics IS as well as their
This bachelor thesis is written within the field of strategic communication, focusing on marketing communication and the concept of sensemaking. Instead of seeing a high involvement purchase according to the traditional and linear buyer decision process, this thesis suggests the purchase instead to be seen as a customer journey, which addresses the complexity of the purchase. The aim of the study
Retail as unusual RETAILING IN A TIME OF EXTREME UNCERTAINTY Edited by: Carys Egan-Wyer Ulf Johansson Martin Moström 2 RETAIL AS UNUSUAL Retail as unusual RETAILING IN A TIME OF EXTREME UNCERTAINTY EDITED BY: CARYS EGAN-WYER ULF JOHANSSON MARTIN MOSTRÖM 3 RETAIL AS UNUSUAL Table of contents Retail as unusual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
https://www.ehl.lu.se/sites/ehl.lu.se/files/2024-03/Retail%20as%20unusual%20-%20final%20web.pdf - 2026-06-23
Namnlös Reading list for Retail och platsutveckling (SMMV35), 15 hp The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-04-22, senast reviderad 2023-08-24. The reading list is valid from 2023-10-27. Cassinger, Cecilia, Lucarelli, Andrea & Gyimôthy, Szilvia. (2020). 20 years of Nordic place branding research: a review and future research agend
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2023-08/LL_SMMV35_eng_HT23_rev_230824.pdf - 2026-06-23
There is evidence to suggest that small businesses often start with innovative business ideas but fail within the first 3 years because the proprietors lack the expertise to make them thrive. In this context, it has been suggested that SMEs would benefit from support to select suitable ICTs that can help them to make the most of their business potential. Such suggestions tend to overlook a need to
LL_SMMV35_eng_HT22_rev_220823 Reading list for Retail and Place Development (SMMV35), 15 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-04-22, latest revised 2022-08-23. The reading list is valid from 2022-10-31. Beery, Thomas, Stålhammar, Sanna, Jönsson, K. Ingemar, Wamsler, Christine, Bramryd, Torleif, Brink, Ebba, Ekelund, Ni
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2022-08/LL_SMMV35_eng_HT22_rev_220823.pdf - 2026-06-23
The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. The music industry rev
Purpose – The purpose of this paper is to examine the value chain processes that represent the “black box” between supply logistics integration and competitive operational performance in firms. To realize this objective, the authors develop a research model which comprises a series of linkages from supply logistics integration to operational outcomes using Porter’s concept of value chain and the r
Affiliated Researcher Contact details Email: yulia [dot] vakulenko [at] plog [dot] lth [dot] se Phone: +46 46 222 39 23Organisation Packaging Logistics Visiting address: Sölvegatan 26, Lund Service point: 26 WebpageYulia Vakulenkos profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Visiting lecturer Department of Service Studie
https://www.real.lu.se/en/yulia-vakulenko - 2026-06-22
Lecturer Contact details Email: yulia [dot] vakulenko [at] plog [dot] lth [dot] se Phone: +46 46 222 39 23Organisation Packaging Logistics Visiting address: Sölvegatan 26, Lund Service point: 26 WebpageYulia Vakulenkos profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Visiting lecturer Department of Service Studies Publication
https://www.ses.lu.se/en/yulia-vakulenko - 2026-06-22
The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-
Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. We conducted a multi-method qualitative study, combining observations and interviews in order to explore and understand the online customer journeys of consumers
