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Load management is a techno-economic measure for harmonizing the relations between supply and demand sides, optimising power generation and transmission and increasing security of supply. It can also benefit the environment by preventing use of generators with higher emissions. This study was performed in collaboration with one electric utility in Southern Sweden, which aims solving peak load pro

Thesis purpose: The purpose of this thesis is to (1) investigate if product attributes relevant for early stages of the product life cycle enable the survival of disruption and (2) to further examine if there are any specific product attributes related to later stages of the product life cycle enabling market innovation. Methodology: For the purpose of this thesis, qualitative semi-structured int

The primary objective of this study is to explore and define digital competence from a customer perspective and to examine its impact on an organization's customer-based brand equity. This involves understanding how digital competence influences customer perceptions and contributes to the value of a brand in the digital realm.Design/methodology/approach100 qualitative surveys were conducted to gat

Kan framtidens shoppingupplevelse redan ha varit här? Ja mycket av det som av både upplevelse- och hållbarhetsskäl anses tillhöra framtidens konsumtion dominerade butikslokalerna i svenska städer för hundra år sedan. Det såldes livsmedel i lösvikt, man behövde handla dagligen eftersom ingen hade kylskåp hemma och det fanns många verkstäder och skräddare där man beställde precis det man behövde (ocThis chapter is a contemplation on the future experiences of local high streets based on analysing the past and present of one such local street, Södergatan in Helsingborg, Sweden. This street was established in the mid-nineteenth century, in an emerging working-class district, Söder, whose initial residents lived in crowded conditions. Without any modern technologies for storing food, or any cars

Studien syftar till att öka förståelsen för det relativt nya fenomenet Corporate Social Advocacy genom att undersöka hur det kommuniceras på sociala medier idag och hur budskapen mottas av konsumenter. För att besvara studiens frågeställningar har empiriskt material samlats in i form av två virtuella kvalitativa fokusgruppsintervjuer med deltagare från två olika generationer: generation X och geneThis study aims to provide insight to the rather new phenomenon Corporate Social Advocacy by examining how it is communicated on social media today and how the message is received by consumers. In order to answer our research questions we have gathered empirical material through two qualitative virtual focus groups consisting of respondents from two different generations: generation X and generati

This study investigates consumer-perceived frictions in cross-channel return processes within Nordic omnichannel retailing and examines how these frictions reflect underlying reverse logistics (RL) integration gaps. While omnichannel research has extensively addressed seamless front-end experiences, the post-purchase return phase remains under-theorized and is often treated as a “black box”, disco

Purpose: To explore the phenomenon of silent dissatisfied customers in an online context. Theoretical perspective: In addition to the strategic brand management a customer perspective is grasped. Furthermore, the study explores areas related to service recovery and consumer behaviour. Methodology: We apply an explorative approach in the form of a case study of silent dissatisfied customers from

The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (

Purpose: This study aims to contribute to the understanding of how job-seekers relate their negative recruitment process experiences to brands. Design/Methodology/Approach: This study adopts a qualitative approach using semi-structured interviews, conducted with thirteen current university students actively seeking employment in degree-requiring fields. The data is abductively analysed through th

Given the recent predominant role of technology and the extensive use of smartphones in today’s society, the mobile device has become a major part of consumers’ daily lives. As a result, the lines between humans and technology have become blurred, where the effectiveness of interpersonal interactions at the service encounter in retail stores has been questioned. The researchers thus identified a k

Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. An online survey was conducted and analyzed by applying the Paired-samples test and the One-way Anova method. Theoretical Perspective: Literature revie

Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. Methodology: A qualitative study with social constructionism as the research philosophy, where an abductive appro

If you live in Sweden (and I guess you do), there is a two in three chance that youhave shopped online at least once in the last month. You may also know that inSweden on average, each of us spends over 3000 SEK per month buying goods andservices online. It is expected that over 2 billion people will be shopping online bythe year 2020, thus generating a global revenue of 4.1 trillion USD. One imag

Affiliated Researcher Contact details Email: kristina [dot] backstrom [at] ses [dot] lu [dot] se Phone: +46 42 35 66 48Organisation Department of Service Studies Room number: E437 WebpageKristina Bäckströms profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Publications Displaying of publications. Sorted by year, then title. Fi

https://www.real.lu.se/en/kristina-backstrom - 2026-06-22

The overall aim of this research project is to investigate whether new service value interventions on an individual level can lead to maintained or even increased mobility through ageing, but also to identify reduced costs for society (e.g. costs for transport services) and a transition from private car use to more sustainable transport. The purpose of this study is therefore to identify challenge

This thesis examines why forward integration into hospitality remains a selective rather than widespread strategy in the alcohol industry. While strategic theory suggests that owning the point of consumption can strengthen brand control and reduce coordination risk, most alcohol producers continue to rely on third-party venues. This study explores why that gap exists. Drawing on transaction cost e

Senior lecturer Contact details Email: kristina [dot] backstrom [at] ses [dot] lu [dot] se Phone: +46 42 35 66 48Organisation Department of Service Studies Room number: E437 WebpageKristina Bäckströms profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL)Kristina Bäckström is a senior lecturer. In her current research project she e

https://www.ses.lu.se/en/kristina-backstrom - 2026-06-22

Affiliated Researcher Contact details Email: annabell [dot] merkel [at] ses [dot] lu [dot] seOrganisation Department of Service Studies WebpageAnnabell Merkels profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Publications Displaying of publications. Sorted by year, then title. Filter by type AllBook chapterConference paper: a

https://www.real.lu.se/en/annabell-merkel - 2026-06-22