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Improving the customer experience in retail locations: The Game of Towns

From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation : An Empirical Investigation

Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention

The growing use of mobile technologies is spawning firms’ adoption of mobile relationship-building techniques, including via mobile apps. However, despite the rapid rise of these technologies, little remains known regarding consumers’ mobile app- (vs. desktop browser) related behaviours, and this is therefore investigated in this paper. Specifically, we explore the effect of customer engagement (C

The effect of customers' brand experience on brand evangelism: The case of luxury hotels

The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. In particular, physical retailers are struggling on how to reinvent the physical store by changing the store’s main purpose. T

Att handla med hjärta eller hjärna – En empirisk studie av konsumenters värderingar vid livsmedelsinköp online

Packaging impact on consumer experience : voice of the E-customer

Online retail experience and customer satisfaction: The mediating role of last mile delivery

Innovating Customer Experience -from a telecom industry perspective

What is in a physical store?

Excitement is not the only experience

Lyckad eller misslyckad individanpassad marknadsföring?

Examensarbetets titel: Lyckad eller misslyckad individanpassad marknadsföring? - En studie om unga vuxna konsumenters attityd till den individanpassade marknadsföringen och dess påverkan på kundupplevelsen Seminariedatum: 11 januari 2023 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 hp Författare: William Fankl, Pelle Szegedi Jess, Victor Tomas Handledare: Veronika Tarnovskaya F

Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

Introduction of a New Digital Technology in the M-Commerce Industry

Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.

Physical retailing vs. physical distancing–an empirical study of Swedish retail adaptations in the wake of Covid-19

The Covid-19 pandemic represented a crisis that was handled in very different ways by different retailers. The purpose of this comprehensive empirical study is to explore how Swedish retailers adapted their retail formats, activities and governance over the course of the pandemic. Three types of adaptations were observed: adaptations in the physical store environment, new services connected to the

Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores

Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer

Understanding the Showroom - An Exploratory Study of Consumer Value from In-Store Technology