The master students participated in a workshop on brand hierarchy and storytelling
This article is over 5 years old, and the information may therefore be outdated. Successful brands tell compelling stories. The master students on the course in Brand Communication, held by lecturer Cecilia Cassinger, participated in a workshop on brand hierarchy and storytelling in the Cuban rum market led by the Malmö-based agency South Communication’s CEO Andreas Pitlik, and research analyst Vi
https://www.isk.lu.se/en/article/master-students-participated-workshop-brand-hierarchy-and-storytelling - 2026-07-07
