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This essay examines how Nike uses narrative strategies in its commercials on Instagram to create identification with the recipient. The aim is to analyze how the visual, verbal and emotional interaction in the films contributes to building engaging stories that arouse emotional recognition and convey the brand's values. The study is based on Sonja Foss's model for narrative analysis, which
GIS and Statistical analysis GISN21 spring 2021 Course Summary for GISN21 – GIS and Statistical Analysis (VT 2021) Course coordinator: Vaughan Phillips Teacher in the course: Vaughan Phillips Number of students: about 18 students completed the course in (HT/VT) 2020-2021 during the period of the survey (November 2020 – April 2021) Grade distribution: Pass marks for 100% of students who finished Ev
https://www.nateko.lu.se/sites/nateko.lu.se/files/2023-03/GISN21_VT2021%20course%20evaluation%20summary.pdf - 2026-07-22
Today, as anyone could generate content independently, content produced by the Destination Marketing Organisation (DMO) and others co-exist on social media. As such, anyone runs the chance of being a tourism promoter and marketer. Whether this is intentional or not, content generated by the DMOs are not the only thing out there inspiring or influencing tourists' choice of destination, or creat
Forskningsfrågor: Hur positioneras och marknadsförs vitt snus i Sverige? Vilka budskap sänder vita snusvarumärken i sin reklam och vilka är dessa budskap riktade till? Syfte: Syftet med studien är att beskriva hur det vita snuset är positionerat och marknadsförs på den svenska marknaden för valda fallföretag samt undersöka vilka budskap de sänder, för att bidra till teorin med insikter om positionResearch question: How is white snus positioned and marketed in Sweden? What messages do white snus brands convey in their advertising, and who are these messages targeted towards? Purpose: The aim of the study is to describe how white snus is positioned and marketed in the Swedish market for selected case companies, as well as to examine the messages they convey, in order to contribute to the the
The field of public diplomacy has become increasingly dependent on the general digitalization in society, and its use of social media platforms as a mean to spread their political message to the general public. Digitalization has made public diplomacy more attainable for the masses, but it has also given states a larger responsibility in which messages they want to convey to the public. This thesi
The communication unit at Malmö Academy of Music offers strategic and operational support to the managers, teachers and employees in matters concerning communication. Communication planMalmö Academy of Music has a clear communication plan that describes how the external and internal communication should be conducted. The communication plan is based on the school's six strategic focus areas and st
https://www.mhm.lu.se/internt/communication - 2026-07-21
Request for professional development courses | Vattenhallen Science Center Skip to main content This site uses cookies to enhance the user experience. By continuing to use the site you agree that cookies are used according to our Cookie Policy (on the website of LTH) . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies d
https://www.vattenhallen.lu.se/english/school/educationaltraining/courses/request-educationaltraining/ - 2026-07-20
https://www.cec.lu.se/form/cec-staff-day-19th-may - 2026-07-21
Den politiska kommunikationen är av central betydelse för partiers valkampanjer och utgör ett betydande verktyg för politiska aktörer att nå ut till sina väljare. De senaste två decennierna har tillväxten av sociala medieplattformar inneburit att politiska partier och dess representanter blivit allt mer närvarande på dessa digitala plattformar. Samtidigt har observerats hur flertalet länder världePolitical communication plays a pivotal role in election campaigns, constituting a significant tool for political actors to reach out to their electors. Over the past two decades, the development of social media platforms has led political parties and their representatives to utilise these platforms in order to engage with the public. Simultaneously, an expanding trust for populist leaders and par
BackgroundTo improve future mobile health (mHealth) interventions in resource-limited settings, knowledge of participants’ adherence to interactive interventions is needed, but previous studies are limited. We aimed to investigate how women in prevention of mother-to-child transmission of HIV (PMTCT) care in Kenya used, adhered to, and evaluated an interactive text-messaging intervention.MethodsWeBackground: To improve future mobile health (mHealth) interventions in resource-limited settings, knowledge of participants’ adherence to interactive interventions is needed, but previous studies are limited. We aimed to investigate how women in prevention of mother-to-child transmission of HIV (PMTCT) care in Kenya used, adhered to, and evaluated an interactive text-messaging intervention. Method
Today, financial technology (fintech) companies implement marketing strategies targeting young and financially inexperienced adults to increase their habits of consumption using credit. Among the services provided by these companies, the concept Buy-Now-Pay-Later (BNPL) is the one that stands out within the context of marketing. Although this is a common concept within an industry, this essay choo
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https://www.stemcellcenter.lu.se/form/contact-us - 2026-07-21
The Agenda 2030 Graduate School invites you to join us for a full day study visit to Copenhagen on the 14th of May 2024. Priority will be given to Agenda 2030 Graduate School PhD students and members of the Extended family. Deadline to register is 26th of April.Food: Lighter snacks and fika will be available. Regarding lunch, it is either brought or paid at your own expense.PLEASE NOTE! Bring a va
https://www.agenda2030graduateschool.lu.se/form/study-visit-un-city-and-sustainability-science-center-copenhagen - 2026-07-21
Senior lecturer Contact details Email: burak [dot] tunca [at] fek [dot] lu [dot] se Phone: +462227807Organisation Marketing Service point: 10 WebpageBurak Tuncas profile in Lund University research portal Publications Displaying of publications. Sorted by year, then title. Filter by type AllArticleBook chapterReportWorking paper Filter Conspicuous consumption research: Thematic evolution, theoreti
https://www.lusem.lu.se/burak-tunca - 2026-07-21
https://www.multipark.lu.se/multipark-events - 2026-07-21
ABSTRACTObjective: The aim of this study was to evaluate the utilization and impact of emergency computedtomography (CT) on the management of renal colic, focusing on treatment decisions, time to treatmentand the subsequent need for additional emergency department (ED) visits.Materials and methods: Retrospective analysis of patient visits to the ED in Helsingborg with a diagnosisof urolithiasis (IObjective: The aim of this study was to evaluate the utilization and impact of emergency computed tomography (CT) on the management of renal colic, focusing on treatment decisions, time to treatment and the subsequent need for additional emergency department (ED) visits.Materials and methods: Retrospective analysis of patient visits to the ED in Helsingborg with a diagnosis of urolithiasis (ICD co
Studien syftar till att öka förståelsen för det relativt nya fenomenet Corporate Social Advocacy genom att undersöka hur det kommuniceras på sociala medier idag och hur budskapen mottas av konsumenter. För att besvara studiens frågeställningar har empiriskt material samlats in i form av två virtuella kvalitativa fokusgruppsintervjuer med deltagare från två olika generationer: generation X och geneThis study aims to provide insight to the rather new phenomenon Corporate Social Advocacy by examining how it is communicated on social media today and how the message is received by consumers. In order to answer our research questions we have gathered empirical material through two qualitative virtual focus groups consisting of respondents from two different generations: generation X and generati
Lunch seminar 21 April 2020 Title: How can the insights from computational social science be used to inform experimental research, and vice versa? Speaker: Michael Bossetta, European Studies, Lund university | Follow Abstract: This seminar will present the four predominant methods used for studying social media in the political and communication sciences: survey research, computational methods, q
https://www.ai.lu.se/2020-04-21b - 2026-07-21
Support for digital resources Do you need help with Canvas or Zoom or help to get started with digital elements? Below you can find links to our student guides. Student guide - CanvasCanvas is Lund University’s learning management platform. Here you can find information about your course, messages from your teachers as well as files and other things relevant to your course. For more information ab
https://www.keg.lu.se/en/education/study-information/during-your-studies/distance-learning - 2026-07-21
During the past years, activist movements have increasingly turned to social media to raise awareness and critically discuss current development and future scenarios. As a contribution to the discussion of new social movements and activism in the digital age, this study aims to explore and critically discuss how environmental risks and crisis are visually communicated in activism campaigns on Inst
