Encouraging car use reduction through motivational messaging: An analysis of how thematic content and message formulation are ranked and rated across socio-demographic and lifestyle categories
Sweden’s post-war development positioned it among Europe’s most motorised countries, contributing to high car ownership and widespread reliance on private vehicles. While cars remain essential to modern life, their overuse challenges national climate goals and public health. Efforts to reduce car use have increasingly focused on promoting sustainable al ternatives such as walking, cycling, and pub