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UPPSATSENS TITEL: Den Femte Positioneringsfällan SEMINARIEDATUM: 2013-05-28 ÄMNE/KURS: Magisteruppsats i företagsekonomi 30 högskolepoäng (ECTS), FEKN90 FÖRFATTARE: Stina Cedergren och Malin Svensson HANDLEDARE: Jens Hultman Fem nyckelord: varumärkespositionering, varumärkesidentitet, förändringsprocessen, positioneringsfällor, yngre och kvinnlig målgrupp SYFTE: Syftet med uppsatsen är att
In the previous decades, mm-Wave frequency bands have largely been ignored for cellular communication because of the high free space attenuation as well as the cost and complexity of mm-Wave RF circuits. However, with the improvement of RF and antenna technologies over the last decade, it has become feasible to con- sider mm-Wave bands for cellular communications. With the large bandwidths availab
The introduction of new farming technologies, such as high-yielding varieties, has for long been regarded as one of the best strategies to increase agricultural production, and to combat poverty and food-insecurity. Since around 2005, New Rice for Africa (Nerica) is one of the main development strategies for combating such issues in Sierra Leone, and in many other African countries. Africa Rice Ce
Abstract: According to Skånemejerier executives, approximately 80% of greenhouse gas emissions occur on the farm. Public concern in greenhouse gas emissions has steadily grown over the past few years prompting inquiries about the amount of greenhouse gases are emitted by Skånemejerier during its course of business. The most common question received relates to the amount of greenhouse gas emitted i
Epilepsy is a prevalent neurological disorder characterized by spontaneous recurrent seizures (SRS). Epileptogenesis is a multifaceted pathophysiological process that transforms a normal brain into one prone to chronic seizures. Targeting epileptogenesis is a compelling line of epilepsy therapy. Thus, discovering new drugs that oppose, mitigate, or modify epileptogenesis is a significant challenge
The basin of the Poopó Lake, situated on the Bolivian high plateau, is severely contaminated by the mineral extraction and processing activities within the area. Many rivers in the area contain high concentrations of arsenic, lead and cadmium both in the water and the sediment phase. Moreover, huge amounts of mineral waste are situated in the area. In this study the environmental conditions of thr
Före 2005 dömdes gärningspersoner som sexuellt utnyttjat en person som befunnit sig i ett hjälplöst tillstånd för sexuellt utnyttjande enligt 6 kap. 3 § Brottsbalken (BrB). Endast om det var gärningspersonen som själv hade medverkat till offrets hjälplösa tillstånd kunde denne åtalas för våldtäkt. Föranlett av ett stort missnöje och hätsk debatt i media trädde 2005 den nya sexualbrottslagstiftningPrior to 2005, offending persons involved in sexual exploitation of a person who found themselves in a vulnerable situation, were sentenced pursuant to Chapter 6 § 3 The Criminal Code. Only if the offending person had contributed to the victim's vulnerable situation, could he be prosecuted for rape. In 2005, the new sexual offenses law came into force, which was due to a great dissatisfaction
Objective: Meniscal calcifications are associated with the pathogenesis of knee osteoarthritis (OA). We propose a micro-computed tomography (μCT) based 3D analysis of meniscal calcifications ex vivo, including a new grading system. Method: Human medial and lateral menisci were obtained from 10 patients having total knee replacement for medial compartment OA and 10 deceased donors without knee OA (
Osteoarthritis (OA) is a common musculoskeletal disease that leads to deterioration of articular cartilage, joint pain, and decreased quality of life. When OA develops after a joint injury, it is designated as post-traumatic OA (PTOA). The etiology of PTOA remains poorly understood, but it is known that proteoglycan (PG) loss, cell dysfunction, and cell death in cartilage are among the first signs
Introduction: Cardiotomy suction blood is used in cardiopulmonary bypass (CPB) surgery to maintain blood volume in the CPB system, although it is known to contain micro emboli, cytokines and free plasma hemoglobin. Our aim was to investigate whether cell saver washing the cardiotomy suction blood before re-transfusing it is safe. Methods: This is a retrospective study of 1671 elective coronary art
Regardless of our socio-juridical position in or outside of organisations, this much is certain: even if not formally employed, we all, Agamben’s Homo Sacer series and the bulk of his other texts imply, are subject to a violence that, if differentially, imprisons us in a world in which ‘work’ reigns supreme. But what precisely is ‘work’? And is there, in spite of our securing the necessities of liRegardless of our socio-juridical position in or outside of organisations, this much is certain: even if not formally employed, we all, Agamben’s Homo Sacer series and the bulk of his other texts imply, are subject to a violence that, if differentially, imprisons us in a world in which ‘work’ reigns supreme. But what precisely is ‘work’? And is there, in spite of our securing the necessities of li
Despite the anticipated benefits of smart home technology (SHT) to support older adults' engagement in meaningful activities, barriers to the adoption of SHT have been identified. While research in the field of technology is surging, research on older adults playing an active role in designing and developing SHT to enhance usability is lacking. It is important to co-develop solutions to place olde
Cities are growing in size and becoming increasingly dense. This situation calls for strategic planning of green infrastructure in the urban planning process. Safeguarding the green infrastructure is important for maintaining urban ecosystem services and increasing the well-being of urban populations. To facilitate appropriate urban planning that enables cities to grow sustainably, it is important
This dissertation is a study of screen production in and about Greenland from a historical and contemporary perspective. In recent decades, an indigenous screen industry has emerged in Greenland that has otherwise been a destination for foreign production for more than a century. This has created an international production environment where foreign production continues to dominate, while Greenlan
Silica has rarely been used as a seed particle material in acoustic trapping of nanoparticles. Here we use fluorescent nanoparticles, which are frequently used as a model system, to demonstrate that throughput and nanoparticle trapping efficiency can be improved by using silica seed particles as opposed to traditionally used polystyrene seed particles. The 10 times larger dipole scattering coeffic
Nonradical-based advanced oxidation processes (AOPs) catalyzed by defective carbonaceous materials have exhibited great superiorities in trace antibiotics removal from natural water matrices. However, the complicated, extensive and highly-energy consumed synthesis methods are seriously hindering its development and application. Herein an in-situ electrochemical synthesis technology was developed a
Context.Gaia Data Release 3 (DR3) contains the first release of magnitudes estimated from the integration of Radial Velocity Spectrometer (RVS) spectra for a sample of about 32.2 million stars brighter than GRVS∼ 14 mag (or G ∼ 15 mag). Aims. In this paper, we describe the data used and the approach adopted to derive and validate the GRVS magnitudes published in DR3. We also provide estimates of t
Drug therapy is often directed to specific organ and tissue compartments where the mode of action of the compound effects specifically targeted biological processes. However, the direct measurement of drug uptake in terms of a time kinetic and concentrations attained at the local sites has not been readily available as a clinical index for most drugs. A proof-of-principle study was conducted to te
The core protein of proteoglycans from cartilage is substituted with glycosaminoglycans as well as N- and O-glycosidically linked oligosaccharides. We have taken advantage of the long intracellular half-life of the core protein precursor to the rat chondrosarcma proteoglycan to study the temporal relationship between the addition of the chondroitin sulfate chains and the O-linked oligosaccharides
