Marknadsföring på sociala medier - Kan köpbeslut skapas vid social medieanvändning?
Abstract Title: Social media marketing: Can purchasing decisions be created through social media usage? Seminar date: 2024-05-30 Course: FEKH29, Degree Project in marketing, Business Administration, Undergraduate level, 15 University Credits Points 15 ECTS Authors: Maja Wiklund, Ebba Björkdahl and Alice Jönsson Advisor: Patrik Stoopendahl Key words: Digital marketing, social media, social media ma
