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Ända sedan Klein populariserade termen Anti-branding har dess tekniker använts för att vända organisationers egna varumärken mot dem, och på så sätt sprida kritiska budskap. Med utvecklingen av sociala media utmanas många av förutsättningarna för att driva varumärkeskommunikation. Hur organisationer kommunikativt kan hantera att bli utsatta för Anti-branding och mer specifikt hur introduktionen avEver since Klein popularised the term Anti-branding, organisations has been using it’s techniques to turn companies’ own brands against them and to communicate messages of critique. With the development of social media, many old trueisms regarding brand communication has had to been reevaluated. How organizations communicatively can handle being exposed to Anti-branding and more specifically how t

Asthma patients who continue to experience symptoms despite taking regular inhaled corticosteroids represent a management challenge. Leukotrienes play a key role in asthma pathophysiology, and since pro-inflammatory leukotrienes are poorly suppressed by corticosteroids it seems rational to add a leukotriene receptor antagonist (LTRA) when a low to moderate dose of inhaled corticosteroids does not

The importance of the N-terminal region of human cystatin C or chicken cystatin for the kinetics of interactions of the inhibitors with four cysteine proteinases was characterized. The association rate constants for the binding of recombinant human cystatin C to papain, ficin, actinidin and recombinant rat cathepsin B were 1.1 x 10(7), 7.0 x 10(6), 2.4 x 10(6) and 1.4 x 10(6) M-1.s-1, whereas the

The news media remains as one of the most important sources of societal uptake of climate change information. Its potential to covertly shape public perception and attitudes regarding climate change is therefore considerable but difficult to assess. This thesis underscores the discursive and cognitive role of metaphor in this dynamic by using a framework that combines the theory of conceptual meta

The global transition to renewable energies is increasingly driven by wind energy, which now experiences its biggest growth in the emerging and developing countries. The development of large-scale wind farms raises concerns over often neglected territorial and social dimensions of wind energy development – important issues in areas like the Isthmus of Tehuantepec, southern Mexico, where indigenous

A search for a chargino-neutralino pair decaying via the 125 GeV Higgs boson into photons is presented. The study is based on the data collected between 2015 and 2018 with the ATLAS detector at the LHC, corresponding to an integrated luminosity of 139 fb−1 of pp collisions at a centre-of-mass energy of 13 TeV. No significant excess over the expected background is observed. Upper limits at 95% conf

Purpose: Practicing geriatric medicine is a challenging task since it involves working together with other medical doctors while coordinating a multidisciplinary team. Global Europe Initiative (GEI) group within the European Geriatric Medicine Society gathers geriatricians from different regions where geriatrics is underrepresented or still developing to promote initiatives for the advancement of

Serum levels of Anti-Mullerian Hormone (AMH) have been shown to be biomarker for prediction of the quantitative aspects of ovarian reserve. On the male side, sperm chromatin structure assay (SCSA) DNA fragmentation index (DFI) has been demonstrated to be an important predictor of outcomes in standard IVF procedures but to less degree in intracytoplasmic sperm injection procedures (ICSI). The purpo

Background: Previous studies have investigated [18F]-fluorocholine (FCH) positron emission tomography with computed tomography (PET/CT) in primary staging of men with intermediate or high-risk prostate cancer and have generally shown high specificity and poor sensitivity. FCH PET/CT is not recommended for the primary staging of metastases in the European guidelines for prostate cancer. However, it

Background: In anti-neutrophil cytoplasmic antibody (ANCA)-associated glomerulonephritis, antigen specificity varies between myeloperoxidase (MPO) and proteinase 3 (PR3). This has been reported to vary in relation to age, gender, geography and extrarenal manifestations. However, studies are difficult to compare as criteria for inclusion vary. The aim of this study was to investigate the relationsh

Background: Cystatin C may add explanatory power for associations with mortality in combination with other filtration markers, possibly indicating pathways other than glomerular filtration rate (GFR). However, this has not been firmly established since interpretation of associations independent of measured GFR (mGFR) is limited by potential multicollinearity between markers of GFR. The primary aim

Skuldtyngd – Unga vuxna och skuldens dimensioner Policy brief #2, januari 2023 Skuldtyngd – Unga vuxna och skuldens dimensioner POLICY BRIEF #4, JAN 2025 | TEMA: ÖVERSKULDSÄTTNING SOM SOCIALT PROBLEM Skuldtyngd – Unga vuxna och skuldens dimensioner Policy brief #4, JAN 2025 | TEMA: Överskuldsättning som socialt problem Skuldtyngd är ett forskningsprojekt som startade 2021 och pågår till och med 20

https://www.soch.lu.se/sites/soch.lu.se/files/2025-01/Skuldtyngd,%20policybrief%204,%20jan%202025.pdf - 2026-07-02

Campusutveckling vid Samhällsvetenskapliga fakulteten Uppdragsgivare: Dekan vid Samhällsvetenskapliga Fakulteten Lunds universitet Ansvarig i linjen för projektet: Kanslichef vid Samhällsvetenskapliga Fakulteten Lunds universitet Projektledare: Robert Holmberg Projekttid: Projektplanen revideras vid behov, dock senast 2027-06-30. ---------------------------------------------- Underskrift av uppdra

https://www.sam.lu.se/internt/sites/sam.lu.se.internt/files/2024-06/Projektplan%20Campusutveckling%202024_2027%20till%20FS%20240613.pdf - 2026-07-02

Utvärdering av Ekonomihögskolans bibliotek Dnr STYR/2597 2025-11-03 Utvärdering av Ekonomihögskolans bibliotek – auditgruppens rapport Sida 2 av 16 Utvärdering av Ekonomihögskolans bibliotek Innehållsförteckning 1. Auditgruppens sammanfattande reflektioner och rekommendationer 2. Auditgruppens uppdrag, sammansättning och arbetssätt 3. Hur biblioteket mötet kriterierna för en gemensam startnivå 3.1

https://www.ehl.lu.se/sites/ehl.lu.se/files/2026-04/Ekonomih%C3%B6gskolans-bibliotek-auditgruppens-rapport-251103-final.pdf - 2026-07-02

1(4) KURSPLAN Dnr M 2007/1755 M 2012/1727 Fastställd av NBMFU 2007-10-17 Reviderad av NBMFU 2012-10-24 Gäller från vt 2013 BIMA35 Patobiologi och farmakologi Pathobiology and Pharmacology 13,5 högskolepoäng (hp) Nivå G 2 F Allmänna uppgifter Huvudområde Biomedicin Typ av kurs Kursen är obligatorisk i det biomedicinska kandidatprogrammet och ingår i dess termin 4. Kursen kan även läsas som friståen

https://www.lu.se/sites/www.lu.se/files/kursplan_bima35_v13.pdf - 2026-07-02

Vi bedriver avancerad forskning om klimatet – vad som påverkar det, hur det har sett ut historiskt, hur biosfären interagerar med atmosfären, och vad vi kan förvänta oss av ett framtida klimat. Effekterna av klimatförändringarna kan redan ses i form av bland annat en ökning av jordens medeltemperatur, smältande isar och stigande havsnivå. Alla aspekter av liv berörs. Människans och jordklotets vil

https://www.lu.se/forskning/fokusomraden/strategiska-forskningsomraden/klimatforskning - 2026-07-02

Industry council | LTH, Faculty of Engineering Skip to main content We use cookies and other tracking technologies to improve the user experience on our website, to show you personalised content and targeted ads, and to analyse our website traffic. Cookie Policy . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies do not

https://www.lth.se/english/collaborate/collaborate-with-our-students/industry-council/ - 2026-06-29

Exchange process: Key dates | LTH, Faculty of Engineering Skip to main content We use cookies and other tracking technologies to improve the user experience on our website, to show you personalised content and targeted ads, and to analyse our website traffic. Cookie Policy . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These coo

https://www.lth.se/english/study-at-lth/exchange-studies/preparing-for-your-exchange/ - 2026-06-29