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Title: The Irreverent Paradox: Young adult consumers' perceptions of an irreverent tone on brands' social media Seminar date: May 30th 2024 Course: FEKH29, Degree Project Undergraduate level in marketing, 15 UPC Authors: Joel Baumann & Douglas Cederlund Advisor/s: Nikos Macheridis Key words: Social media marketing; Tone of voice; Irreverence; Consumer experiences; Authenticity Research

Titel: När tillgången styr begäret – En kvalitativ undersökning om unga kvinnors föreställningar kring scarcity marketing och FOMO inom modebranschens e-handel. Seminariedatum: 3 juni, 2025 Kurs: FEKH29 – Examensarbete på kandidatnivå i marknadsföring (15 högskolepoäng) Författare: Emma Andersson, Emma Larsson och Ida Pålsson Handledare: Clara Gustafsson Nyckelord: Scarcity marketing, FOMO, Title: When supply drives desire – A qualitative study on young women's perceptions of scarcity marketing and FOMO in the fashion industry's e-commerce. Seminar date: June 3, 2025 Course: FEKH29 – Bachelor degree project in marketing undergraduate level (15 credits) Authors: Emma Andersson, Emma Larsson and Ida Pålsson Advisor: Clara Gustafsson Key words: Scarcity marketing, FOMO, Con

When installing new research equipment at the synchrotron research laboratory MAX IV, a final positional accuracy of tens of microns is usually needed. To obtain that accuracy, initial reference points must be placed within 2 mm from the nominal target points in CAD, in a process referred to as bluelining. It is currently a manual process where points from a virtual environment are transferred to

Neuroblastomas (NBs) are tumours of the sympathetic nervous system accounting for 8-10% of paediatric cancers. NBs exhibit extensive intertumour genetic heterogeneity, but their extent of intratumour genetic diversity has remained unexplored. We aimed to assess intratumour genetic variation in NBs with a focus on whole chromosome changes and their underlying mechanism. Allelic ratios obtained by S

Background: Dairy proteins, in particular the whey fraction, exert insulinogenic properties and facilitate glycemic regulation through a mechanism involving elevation of certain plasma amino acids, and stimulation of incretins. Human milk is rich in whey protein and has not been investigated in this respect. Method: Nine healthy volunteers were served test meals consisting of human milk, bovine mi

Experimental data obtained in this study (Part II) complement the speciation data presented in Part I, but also offer a basis for extensive facility cross-comparisons for both experimental ignition delay time (IDT) and laminar flame speed (LFS) observables. To improve our understanding of the ignition characteristics of propene, a series of IDT experiments were performed in six different shock tub

The aim of this was to determine whether the change of size observed at the first response evaluation after initiation of first-line combination chemotherapy correlates with overall survival (OS) in patients with metastatic breast cancer (MBC). The change in size of tumors derived from measurements according to Response Evaluation Criteria In Solid Tumors (RECIST) at the first evaluation on comput

Reflections of Fire. Images of the First World War in Sweden This thesis investigates the cultural impact of the First World War in Sweden, and how it shaped Swedish images and narratives about war and neutrality from 1914 to 1935. In line with Paul Fussell, George L. Mosse, and Jay Winter, among others, I discuss the symbolic, discursive aspects of the war at a popular, everyday level. The theor

Populärvetenskaplig sammanfattning av examensarbetet Utveckling av karaktäriserings-metoder för lignocellulosarika biogassubstrat. Smältande isar, extrema naturkatastrofer och rekordhöga temperaturer; det rapporteras daglig-en om nya händelser som påstås ha orsakats av den globala uppvärmningen. De flesta svenskar är numer familjära med uttrycket och miljömedvetenhet är något som blir mer och mer As the need of environmentally friendly alternatives to fossil fuels is growing bigger, so is the need for knowledge and research around possible new raw materials that could serve that pur-pose. One discussed product is biogas. Since biogas can be produced from not only food waste and wastewater residue, but from any substrate that contains fats, proteins and/or car-bohydrates, with the help of d

Additive manufacturing (also known as 3D printing and abbreviated AM) opens up for numerous opportunities in increasing business profit while perhaps also improving sustainability. There are some knowledge gaps though in how and when AM could be implemented successfully for production purposes, and as AM is quite information intensive it is also problematic to keep track of advances in technology

Sverige ämnar bygga sina höghastighetsbanor som beräknas vara i drift 2035. Höghastighetsnätet löser kapacitetsproblemet i framtiden, Sveriges miljö-och klimatmål kräver mer järnväg och höghastighetsnätet kan öka tillgängligheten till möjliga arbeten inom 45 min restid (SJ u.å.). Många orter som ligger i närheten av den förslagna höghastighetsbanan önskar att ingå i höghastighetsnätet. De höga inSweden intends to build its high-speed railways, which are expected to be operational by 2035. The high-speed network solves the capacity problem in the future. Sweden's environmental and climate goals require more rail and the high-speed network can increase access to possible jobs within 45 minutes of travel time (SJ u.å.). Many cities that are close to the proposed high-speed railway wish

Svensk pantlagstiftning har under lång tid i princip varit oförändrad. Några för panträtten centrala bestämmelser har över tiden hjälpligt fått anpassats till mer tidsenliga förutsättningar som de ursprungliga bestämmelserna inte varit utformade att hantera. Detta gäller inte bara tillämpningen av panträttslig lagstiftning utan även de rättsliga principer som omgärdar panträtten och fyller där en Swedish law regarding pledges has more or less remained the same for a substantial period of time. Some of the central principles concerning pledges have over time needed to adapt to more modern situations that the law are not designed to handle. This does not only concern the application of the written laws but also the legal principles that surround the law on pledges where they aim to serve a c

Background: Although arthroscopy of upper extremity joints was initially a diagnostic tool, it is increasingly used for therapeutic interventions. Randomized controlled trials (RCTs) are considered the gold standard for assessing treatment efficacy. We aimed to review the literature for intervention RCTs involving wrist and shoulder arthroscopy. Methods: We performed a systematic review for RCTs i

Objective: Glucose degradation products (GDPs) in peritoneal dialysis (PD) fluids are cytotoxic and affect the survival of the peritoneal membrane. One of the most reactive GDPs in PD fluids is 3,4-dideoxyglucosone-3-ene (3,4-DGE). 3,4-DGE has been reported as an intermediate between 3-deoxyglucosone (3-DG) and 5-hydroxymethyl furaldehyde (5-HMF) during degradation of glucose. In PD fluids, 3,4-DG

BACKGROUND: Frequent hyperglycemic episodes are increasingly being associated with an increased risk of type 2 diabetes and cardiovascular disease. OBJECTIVE: We studied the extent to which acute glycemia and glycemia after subsequent meals can be modulated by the characteristics of cereal foods, such as glycemic index (GI) and content of indigestible carbohydrates. DESIGN: Twelve healthy subjects

Background: Published associations between dietary carotenoids and vitamin C and bladder cancer risk are inconsistent. Biomarkers may provide more accurate measures of nutrient status. Objective: We investigated the association between plasma carotenoids and vitamin C and risk of urothelial cell carcinoma (UCC) in a case-control study nested within the European Prospective Investigation into Cance

Background: The kidneys are regarded as one of the main dose-limiting organs in the treatment of neuroendocrine tumours with Lu-177-[DOTA(0), Tyr(3)]-octreotate (Lu-177-octreotate), despite the successful use of kidney uptake blocking agents such as lysine and arginine. To avoid renal toxicity but still give each patient as high amount of Lu-177-octreotate as possible, there is a need for methods/

Molecular cluster is a nanoparticle that is defined as an agglomerate of few up to 106-7 of molecules (corresponding to 1- 100 nm in size) that can be manipulated by the cluster beams. Molecular cluster properties typically lie between the individual molecule and bulk matter properties. This work describes the employment of the Cold Aerodynamic Source (CAS) to produce a narrow, collimated and iso

Konkurrensrätt och immaterialrätt har länge betraktats vara rättsområden som skyddar motstående intressen. En av de regleringar som finns för att underlätta förhållandet mellan de två rättsområdena är kommissionens förordning nr 772/2004 för grupper av avtal om tekniköverföring. Genom denna förordning önskar kommissionen garantera en effektiv konkurrens på marknaden samt erbjuda företag som ingår Competition Law and Intellectual Property Law are sometimes considered as areas of law which protect conflicting interests. One of the regulations striving to facilitate the relationship between these two areas is Regulation 772/2004, on the application of article 101.1 TFEU to categories of technology transfer agreements. The objectives of this Regulation are to ensure effective competition and t

Vilka mangroverötter vill marina djur helst bo på? Stora delar av världens tropiska kuster är bevuxna av mangrove. Här vadar träden i vattnet och skjuter hela tiden ut nya luftrötter för att ta över ytterligare en bit hav. Inte så många skulle få för sig att snorkla på en sådan här plats. Gör man ändå det möts man, åtminstone i Karibien, av en explosion av färger och liv. Alger och mängder av fasEffect of habitat heterogeneity on marine epibiont assemblages associated with mangrove roots In coastal forests of red mangrove, prop roots extend into the seawater and serve as substrate for assemblages of algae and sessile marine organisms. These assemblages exhibit extreme variability on very small special scales – two neighbouring prop roots might be colonized by completely distinct assembla