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This thesis explores how consumers interpret and emotionally respond to AI-driven changes in the communication of iconic brands. As artificial intelligence becomes increasingly integrated into marketing and brand communication, it raises questions about how such changes affect consumers’ perceptions of authenticity, trust, and emotional connection. Through a qualitative study, the research examine
Populations of European starlings have declined over large parts of northern and western Europe during the last 20 years. It has been suggested that reduced availability of pasture in the agricultural landscape was one reason for this decline. To investigate this, breeding colonies for starlings were established in southern Sweden, in agricultural landscapes with different availabilities of pastur
Water distribution and availability in the Jordan region were studied. Self-sufficiency in water availability within the region is determined by the minimum amount of water used per person that is renewable. The objectives of the study were to identify the causes of water shortages and alternative use of water to prolong future supplies. According to our analysis, Israel and Jordan will overutilis
Abstract Determination of the respiratory tract deposition of airborne particles is critical for risk assessment of air pollution, inhaled drug delivery, and understanding of respiratory disease. With the advent of nanotechnology, there has been an increasing interest in the measurement of pulmonary deposition of nanoparticles because of their unique properties in inhalation toxicology and medicin
The MHC (Major Histocompatibility Complex) plays an important role in the immune system of vertebrates. MHC genes are extremely polymorphic and this variation is considered to be maintained by selection from pathogens. We investigate whether MHC diversity (number of different alleles per individual) affects the survival and recruitment of nestling house sparrows. We hypothesize that individuals wi
Contribution to a forum on "Global Eco-Social Policy: Contestation within an Emerging Policy Era?"
BackgroundGraft-contaminating tumor cells correlate with inferior outcome in high-risk neuroblastoma patients undergoing hematopoietic stem cell transplantation and can contribute to relapse. Motivated by the potential therapeutic benefit of tumor cell removal as well as the high prognostic and diagnostic value of isolated circulating tumor cells from stem cell grafts, we established a label-free
BACKGROUND: In a nationwide cohort the potentially protective association between allergy and complicated appendicitis was analysed, and the influence of seasonal antigens, antihistamine treatment, and timing of allergy onset assessed.METHODS: Some 1 112 571 children born between 2000 and 2010 were followed from birth until the end of 2014. A cross-sectional analysis of appendicitis cases, with co
Fundamental and enduring changes brought about by recurrent economic and financial crises, the digital revolution and ongoing globalisation processes of production and innovation activities are posing major challenges for regional and national economies to renew their industrial structures and develop innovations that break existing development trajectories. This calls for new innovation policy ap
Using NMR and Monte Carlo (MC) methods, we investigate the stability and dynamics of superoxide dismutase 1 (SOD1) in homogeneous crowding environments, where either bovine pancreatic trypsin inhibitor (BPTI) or the B1 domain of streptococcal protein G (PGB1) serves as a crowding agent. By NMR, we show that both crowders, and especially BPTI, cause a drastic loss in the overall stability of SOD1 i
OBJECTIVE: To describe the epidemiology of illness at the Rio 2016 Summer Paralympic Games.METHODS: A total of 3657 athletes from 78 countries, representing 83.5% of all athletes at the Games, were monitored on the web-based injury and illness surveillance system (WEB-IISS) over 51 198 athlete days during the Rio 2016 Summer Paralympic Games. Illness data were obtained daily from teams with their
Purpose Asthma is frequently reported in endurance athletes. The aim of the present study was to assess the long-term airway inflammatory response to endurance exercise in high-level athletes with and without asthma. Methods In a cross-sectional design, 20 asthmatic athletes (10 swimmers and 10 cross-country skiers), 19 athletes without asthma (10 swimmers and 9 cross-country skiers), and 24 healt
Background: Mucociliary clearance (MCC) rate from the lung has been shown to be reduced in chronic obstructive pulmonary disease (COPD). This study compared the use of change in penetration index (PI) with conventional whole lung clearance in assessing MCC in mild-to-moderate disease. Methods: Measurement of lung MCC using planar gamma camera imaging was performed in three groups: (1) healthy nons
OBJECTIVES: To simplify the previously published Nottingham 12-year risk prediction model for knee osteoarthritis (OA) and examine whether it can be used to predict the 40-year risk of knee OA in young men.METHODS: We included 40 118 men aged 18 undergoing military conscription in Sweden 1969-70. Diagnostic OA codes were obtained from the Swedish National Patient Register 1987-2010. The original N
We propose an end-to-end approach to describe the energy usage of video delivery within a content delivery framework, and use this to investigate the energy usage behavior of two popular coding schemes, namely, H.264/AVC and H.265/HEVC. Our study based on the proposed model is backed up by measurements of encoding and decoding energy usage of a sample video and shows that, from an end-to-end persp
Knowledge about the past, current and future distribution of the human population is fundamental for tackling many global challenges. Censuses are used to collect information about population within a specified spatial unit. The spatial units are usually arbitrarily defined and their numbers, size and shape tend to change over time. These issues make comparisons between areas and countries difficu
This paper explores the changing meanings and understandings of the concept of care in parenting support policies in Sweden since the 1990s. Caring responsibilities and practices has historically been framed and negotiated within general family policy reforms, comprising universal child allowances and generous parental leave schemes combined with publicly funded childcare, in turn closely related Åsa LundqvistProfessor in SociologyDepartment of SociologyLund UniversitySwedenAsa.Lundqvist@soc.lu.seAbstractCapable to Care? Parenting Support Policies and the Changing Concept of Care This paper explores the changing meanings and understandings of the concept of care in parenting support policies in Sweden since the 1990s. Caring responsibilities and practices has historically been framed and n
This report is part of the course VBR054 Fire Safety Evaluation at the Department of Fire Safety Engineering at Lund University. The report is an evaluation of the fire safety regarding evacuation at Idrottens hus in Helsingborg. Idrottens hus is a multi-purpose arena which hosts concerts and various sports events. A number of likely fire scenarios are identified and three of the scenarios are cho
